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* THE VIDEO WORLD
Having an exceptional service or product might be enough to lure customers in. However, there’s no guarantee that they will continue to find value in your offering or stay engaged with your brand. Unengaged customers are quick to jump to the next best offer – likely a competitor you’re trying to beat. On the other …
Introduction Year-in-review video campaigns are a great way to celebrate your brand’s accomplishments and connect with your audience. They can be used to highlight your successes, share your story, and build excitement for the year ahead. In this article, we will discuss the benefits of year-in-review video campaigns, how to create one, and examples of …
Introduction In today’s competitive job market, attracting top talent is only half the battle. The other half is ensuring that new hires are fully integrated into the company and engaged with their work. Employee onboarding videos have become increasingly popular in recent years as a way to streamline the onboarding process and improve employee engagement. …
The marketing arena in 2023 was a rollercoaster of innovation and chaos, setting a wild precedent for the future of advertising. This blog post dives into the year’s trailblazing trends, where we witnessed the remarkable rise of generative AI, the compelling power of short-form video content, the critical role of hyper-personalization, and the innovative surge …
In the hospitality industry, guest experience is everything. From the moment a guest walks through the door, to the time they check out, every interaction matters. Hotel guest communications are an essential part of providing a personalized and memorable experience, and in recent years, personalized videos have emerged as a game-changer in this regard. In …
Introduction If you’re investing time and resources into creating videos for your business, it’s essential to measure their success and performance to ensure you’re getting the best ROI possible. Video benchmarks provide a clear and objective way to evaluate the effectiveness of your videos and make data-driven decisions to improve their performance. In this article, …
Introduction As businesses become more digital, interactive video has emerged as a powerful tool for improving efficiency, reducing costs, and enhancing the overall customer experience. Interactive video for business can take many forms, including interactive training videos for business processes, interactive workflow videos, interactive standard operating procedures videos, interactive instructional videos for business processes, interactive …
Introduction The gaming industry is constantly evolving and growing, with millions of players worldwide. In such a competitive market, it’s important for gaming companies to stand out and connect with their target audience in a meaningful way. Personalized video marketing for gaming has emerged as an effective strategy to achieve this goal. With personalized videos, …
Video is one of the most effective ways to connect with your audience. However, in today’s fast-paced digital age, generic videos are no longer enough. Personalized videos are the way forward, and data is the key to creating them. In this article, we will explore the different types of data that you can use to …
As the world becomes increasingly digital, online shopping continues to grow in popularity. Consumers today demand convenience and a personalized shopping experience that meets their needs. One emerging trend in the world of ecommerce is the use of interactive videos. Video shopping, also known as shoppable video, shoppable videos, online video shopping, and shop the …
Introduction In today’s digital landscape, businesses are continuously striving to improve their search engine rankings to attract more traffic to their websites. One way to achieve this is through video content. Videos are a popular medium for engaging audiences and delivering information in an easy-to-digest format. In this article, we will explore why video content …
In today’s fast-paced digital world, businesses need to create engaging video content to capture the attention of their target audience. While producing high-quality video content is important, it’s also essential to make sure your videos are actionable. In this article, we’ll explore what actionable videos are, the benefits of using them, and how you can …
Introduction The travel industry has undergone significant changes in the past decade, with the rise of digital marketing and the increasing importance of online presence. Travel companies need to find innovative ways to connect with their target audience, engage with them, and persuade them to book their services. One effective tool that travel companies can …
In the competitive world of Over-the-Top (OTT) services, retaining subscribers is crucial to success. With a plethora of options available, customers are quick to switch between providers to find the best value for their money. As such, OTT companies must focus on customer retention strategies to keep their subscribers loyal. One way to do this …
Video content is a powerful tool for engaging with audiences, but creating high-quality video content is often time-consuming and resource-intensive. However, there are several strategies you can use to streamline your video creation process and post more video content with less effort. One of these strategies is content repurposing. In this article, we will explore …
Introduction In today’s digital age, video marketing has become an essential part of a brand’s marketing strategy. Video content has been proven to be more engaging, memorable, and shareable than other forms of content, making it an excellent tool for brands to reach their audience. However, producing high-quality videos can be expensive, and not all …
As a business owner, customer retention should always be a top priority. After all, it is more expensive to acquire new customers than it is to retain existing ones. However, customer churn, or the loss of customers, is an inevitable part of running a business. That’s why churn management is crucial to minimize the negative …
In today’s fast-paced world, people prefer to have things done quickly and efficiently. This also applies to customer communication when it comes to billing statements. Traditional bill communication methods often use long and complicated text that can confuse customers and leave them with unanswered questions. This is where video marketing can play a significant role …
In today’s fast-paced business world, integrating video into company workflow has become essential. Video incorporation for business efficiency can streamline processes, enhance customer engagement, and ultimately drive revenue growth. In this article, we will discuss the benefits of video integration for enterprises and provide practical tips on how to effectively incorporate video into your business …
Insurance companies are always looking for ways to improve customer trust and satisfaction. One way they can achieve this is by using personalized videos in insurance customer communication. In this article, we will discuss how video technology can help insurance companies build trust with their customers and prevent customer churn. The Importance of Trust in …
Customer onboarding is the process of welcoming new customers to your business, introducing them to your products or services, and helping them to become fully engaged and satisfied customers. This process is critical to the success of any business, as it can significantly impact customer retention rates, overall customer satisfaction, and revenue growth. In this …
Introduction Personalized videos have become a powerful tool for banks to build customer trust and loyalty. By leveraging the personalization and interactivity of videos, banks can communicate more effectively with their customers, enhance their customer experience, and build long-lasting relationships. In this article, we will explore 5 ways banks can use personalized videos to build …
Effective case study videos can be a valuable asset for businesses looking to attract new customers and boost their revenue. Unlike traditional text-based case studies, videos offer a personal touch that can be difficult to achieve otherwise. By incorporating client interviews, case study videos can provide a unique perspective on your company’s work and demonstrate …
There is no doubt that video storytelling is a powerful and dynamic weapon when it comes to communicating a message or a story through video content. Seeing the growth of video consumption on digital platforms, it is evident that video storytelling has become an essential tool for marketers, advertisers, and content creators to engage with …
Every business can craft videos, but crafting videos with a meaningful purpose is what makes the difference between products/services that sell and those that fail. Corporate videos, in particular, have emerged as a valuable tool for businesses looking to effectively communicate their brand message, promote their products or services, and engage with their target audience. …
We’re in 2023 and it seems like video is the hottest content form that most people enjoy on a daily basis. There are dozens of video streaming, creation, editing, and marketing services available and that makes it difficult for marketers to navigate through this huge space. To do a good job at fully taking advantage …
It is 2023 and it’s safe to say that videos have become one of the best ways to promote your brand and reach the right audience for your company. After all, no one can deny that the most popular social networks are exactly the ones that focus on this content format. But there are so …
In today’s digital age, video content has become an essential part of our daily lives, from entertainment to education, marketing to communication. With the rise of social media and video-sharing platforms, creating personalized videos that can go viral has become a new form of digital art. Personalized videos that connect with viewers on an emotional …
SEO has become an increasingly important aspect of online marketing as businesses strive to improve their visibility on search engines like Google, Bing, and Yahoo. One key factor in SEO ranking is the use of video content on a website. Videos have become a popular way to engage website visitors and are known to improve …
If you’re running a business, you know that creating a variety of videos with different purposes is key when it comes to engaging your current and potential customers. For a start, keep in mind that there are numerous types of videos and video categories to choose from. Choose the types of videos that will allow …
“Interactive video has been shown to increase engagement and conversions compared to traditional, static videos.” – Content Marketing Institute Personalized video is a video that is created for a specific individual viewer by integrating data that is known about the person into the storytelling. With the ability to tell a very custom and specific story, …
Newsletter video can be the newest and best addition to your email marketing. It helps you stand out in subscribers’ inboxes and convey your message in an engaging and profitable manner. If you run a company, you know the value of email marketing, particularly newsletters. They are powerful tools for engaging and nurturing your leads. …
Interactive video has been around for a while. But, it’s only recently that businesses have begun to harness its potential fully. This article will take you through everything you need to know about this fantastic video marketing tool. The short-form video has been the main topic for a couple of years. Of course, we’re referring …
Utilizing the power of brand awareness is crucial for expanding your audience and sales. And personalized video content can help you do this! Let’s look at eight ways to use personalized videos to boost brand awareness. Brand awareness is an essential part of any marketing strategy. It comes down to how well your target audience …
Utilizing a video landing page could be the key to increasing traffic, generating leads, and engaging more potential buyers. This guide looks at how to do it effectively for maximum results. Online videos are an extraordinary and compelling way to grab people’s attention and quickly share valuable and entertaining content. However, videos provide more than …
From advertising to establishing customer relationships, videos are an accessible and powerful addition to any marketing strategy. Here, we look at video marketing benefits and facts you should know about. Today, video is everywhere. We watch it for fun and education, and it allows us to communicate and preserve our memories. Video is gradually …
Video marketing strategies play a major role for most businesses today, serving as an engaging way to reach, communicate with, and retain customers. However, many business owners don’t fully understand the full benefits that video marketing can provide. Don’t let these common video marketing myths prevent you from taking full advantage of a video to …
At Blings, we focus on getting your campaigns to convert better, faster, and more consistently. The secret to our success is that we help you create compelling, engaging, and relevant video content that drives your message home and stimulates your audience to respond quicker because of the personalized content you can deliver to them. If …
Personalized video is one of the most effective marketing communication tools. Read on to learn how it can help your company grow. Remember when having your name in the email subject line looked like a ground-breaking innovation? That time is long gone. Businesses need a more robust and systematic approach to compete in today’s …
Video on website can help you attract more visitors, rank higher, and keep your customers engaged. Keep reading to learn the best way to use video in 2023. 2023 is around the corner, and the race for website visitors is fiercer than ever. People’s attention spans are getting shorter, and brands are constantly thinking of …
Carlos recently joined the Bling’s R&D team as our first remote employee. On a recent visit to Israel, we had the opportunity to sit down with him and learn more about his background as a developer. The Unexpected Journey of a Military Brat Turned Computer Scientist Carlos lives in Jatai, a small city located in …
I’ve been creating videos, particularly animation, for a long time. It’s my passion. Recently, I’ve been focusing on the difference between compelling business videos and those for pure entertainment. After working with many Blings customers on conceptualizing and creating MP5 videos, I’ve come up with some guidelines to help focus the creative process on creating …
Building real trust with your customers has never been more important. Today, customers have a significant expectation of empathy and personal experiences from the brands they choose. Building customer trust can be a significant challenge but one that brings great rewards. With the right tools, you can gain customer trust and grow your business, and …
Every brand relies on KPIs and other metrics to evaluate how well they’re doing and their potential for growth. Net promoter score (NPS) has risen to become one of the most important metrics, with brands devoting plenty of resources to measuring, tracking, and improving their score. Using the right tools to develop a unique branded …
With over 20 years of programming experience, Leo Majowka, VP of Research and Development at Blings, tells us what excites him about Blings and what drives him to continuously learn and teach. I’m from Brazil originally. Brazil is a massive and diverse country but it lacks the start-up culture that Israel is famous for. …
Hi there, I’m Dana, VP Product at Blings.io. Starting today, I’ll be using this format to keep you up to date with our latest product info including releases, fixes, updates, and more. I’d love to hear back from you with anything you’d like to share, if it’s about the product itself, how you’re using it, …
Video marketing strategies play a major role for most businesses today, serving as an engaging way to reach, communicate with, and retain customers. However, many business owners don’t fully understand the full benefits that video marketing can provide. Don’t let these common video marketing myths prevent you from taking full advantage of a video to …
The customer journey has long been a central focus for brands and marketing agencies everywhere. Understanding and guiding that journey is the key to getting conversions and building relationships with customers, and brands use a variety of tools to make that happen. Today, interactive video is at the forefront of how innovative brands can create …
When it comes down to developing effective marketing strategies, the conversion rate is one of the most important metrics that brands must focus on to succeed. Landing pages pick up the digital customer experience once they’ve been intrigued by your other marketing efforts, and you need the right content on those pages to convert those …
If you’re a Netflix user like me, you probably enjoy the personalized experience Netflix brings to you. They cater their programs to your taste, offering you new shows that peak your curiosity. They seem to get you. Before long you’re a loyal customer. How does that happen? Why do you believe Netflix is in sync …
Businesses often face the challenge of getting new customers and retaining the existing ones. But this could be made much easier if we understand the power that personalized video content has, and how we can use various types of videos to improve our marketing strategy. What is a personalized marketing video? Imagine a world where …
Consumers today have high expectations for the companies they do business with. They don’t just want a product or service. They want a customer journey. It’s a real challenge for businesses to craft that journey, with so many details to plan and execute. Among the most effective strategies to do so is to focus on …
Personalization is an amazing tool for developing a better customer experience and reaching out through engaging marketing. Businesses around the world are implementing personalization in exciting new ways, and the versatile personalized video platform that Blings provides is a prime example of this kind of marketing. Here are some of the ways that your business can take personalization to the next level.
Every business owner or marketer can agree that one of the most important keys to a successful business is a great customer experience. It creates an audience that feels that they are being heard, and the company cares for their experience with the brand. Now, you can improve your client’s journey even more by using …
Let’s face it. People don’t really read emails anymore. Unless it’s something really important that they were expecting, they’ll probably won’t put much effort into reading it. This is why so many businesses and marketers switched their email marketing method to sending out videos. And not just any videos- interactive and personalized video content that …
A personalized interactive video is a powerful tool that can help you engage your customers. By allowing customers to select their own path through the video, businesses can ensure that each customer can increase participation.
Bringing in new customers and retaining existing ones is a constant challenge for businesses of all kinds. Luckily, there are plenty of tools available to help. Interactive video could be just what you need to improve customer engagement, and an interactive video platform can help make doing so a breeze.
Personalization marketing is a form of marketing tailored to the specific needs and interests of an individual customer. In the past, mass marketing was the predominant method of companies adopting a one-size-fits-all approach to their marketing campaigns.
If you're like most marketing professionals, you're always on the lookout for new and innovative ways to reach your target audience.
Key Takeaways: 80% of customers are more likely to buy from businesses providing personalized experiences. Personalized experiences lead to a strong brand reputation and positive experiences. 91% of customers are more likely to do business with companies after having a positive experience. Personalized videos improve the chances of conversions through your sales marketing funnel You …
