Why Does Customer Engagement Matter?

Customer engagement plays a vital role in how you interact with your customers. It builds a personal connection and establishes an identity for your brand. Businesses that effectively engage their clients are able to drive revenue growth, increase retention, and make more effective use of their resources.

Businesses rely on many different points of contact to bring in customers. Whether through your social media or video advertisers, you want to be sure that your efforts actually have the desired effect. If your content is falling flat, then you’re wasting time and resources.

Engaging content can be used to better guide the customer journey. Every customer will go through certain steps with your business, from discovery to purchase to follow-up. It’s possible to lose your hold on customers at any point, so every step needs to be engaging.

Understanding how to successfully implement engaging content will have a major impact on how well your business does. That means you need to be able to identify who your customers are, what they want, and what the best way to give it to them is.

Why Are Videos for Businesses So Engaging?

There’s no question about it. Video content is much more engaging than the alternative. If you’re still relying on text and image social media, static banner ads, or even solely text UI elements, you’re falling behind. Video is a more dynamic and engaging format that can really take hold of your customers.

The customer journey is like a story, even if your customers don’t realize it. Videos provide a narrative link that can run through that entire journey, giving you fuller control over the customer experience. Starting from initial contact through video advertisers, every step should be guided through this format.

While information can be communicated through text alone, it doesn’t accomplish the same effect. For one thing, videos stimulate two senses, both sight and hearing. From that perspective, it becomes very clear why videos are more engaging. They truly captivate customers, driving your message home.

How Can Videos for Businesses Be Personalized?

Personalized Video

The other most effective of engagement is personalization. You can see this in how so many types of communication rely on personalization as simple as including the customer’s name. In doing so, they make the message seem like it’s really addressed to them, rather than simply being encountered.

Making a video personalized is somewhat more of a challenge. The tools haven’t always been there to do so, but they are now. With the right solution, your business can implement personalized videos in a wide range of different ways to increase your customer engagement even further.

You might have elements within a video that incorporate the customer’s name or their location. Depending on the nature of your business, you could include other features that change based on when and where the video is viewed. With the right platform, you can do it quickly and easily as well.


Interactive Video

Interactive Video Possible?

Another cornerstone of customer engagement is interactivity. Actually giving the customer something to do in order to continue draws them into the experience and makes them more likely to see it through. Videos, however, haven’t traditionally been a format that provides great interactivity. That doesn’t have to be true anymore.

Interactive video can provide great engagement for your customers today. These interactive elements can be used to guide the customer through their journey, gather valuable information, or implement gamification into the video to further enhance engagement.

One of the key metrics in any video content is viewing time. You want your customers to see the entire video. Chances are that if they cut the video short, it’s because they’ve abandoned your website. Interactive elements improve viewing time, meaning more of your message gets through.

How Can Interactive Video Software Help Collect Data?

Whenever you implement content for your business, you should keep in mind that you have two distinct sales. You want to make a sale here and now, but you also want to collect valuable data about your customers. This includes both contact details for individuals and analytics to give you more insight into the customer journey.

With interactive video software, you’ll be able to collect detailed information about how interactions are really happening. That means you can get accurate data about view time, at which points customers stop watching, how they respond to interactive elements, and more.

This data can help you develop more effective strategies. You can understand how different types of customers respond to video personalization and interactivity. And you’ll be able to know how well your efforts are translating into conversions and revenue.

An interactive video platform can also provide you with many opportunities to gather customer info for email lists or other marketing purposes. Just about every kind of website will prompt visitors for their email address, but implementing this tactic into a dynamic and engaging video can deliver much better results.

What Should I Look For in an Interactive Video Platform?

If you want the benefits that come with personalized interactive video content, you need to be sure that you’re choosing the right platform. Blings is an interactive video platform that makes bringing innovative and effective video content into reality as straightforward as possible.

Blings has the automated personalization features you need for your video content to be infinitely scalable. You’ll be able to improve customer engagement while also gaining insight into the customer journey and a true understanding of what works and what doesn’t.

If you want to take your customer engagement to the next level with an easy-to-use and effective interactive video platform, then you can find out what Blings has to offer today.