At Blings, we focus on getting your campaigns to convert better, faster, and more consistently. The secret to our success is that we help you create compelling, engaging, and relevant video content that drives your message home and stimulates your audience to respond quicker because of the personalized content you can deliver to them.

If you aren’t yet using personalized videos, here’s information that should help you understand what personalized videos can do for your company in today’s marketplace:

• According to a Vidyard report, personalized videos can increase click-through rates by up to 10 times.
• Adweek found that personalized video ads had a 37% higher view-through rate than non-personalized ads.
• Research from Demand Metric found that personalized videos have a conversion rate that is six times higher than non-personalized video.

And we’ve seen this happen over and over again with the campaigns that our customers are running. 

A large, international, online sports betting website was interested in using the opportunity of the World Cup to increase revenue on its site. They looked at two segments, first-time betters and return betters who they could encourage to make an additional deposit.

They sent the interactive video by email just moments before the World Cup kickoff. It included a teaser that asked the reader to guess who would win a specific game, and who would win The World Cup. The company also included a financial incentive to place the bet before the match began. By asking questions and making room to have those questions answered, they put their clients into the mindset of betting and the results showed it. Both segments saw a 5 times increase in online deposits directly resulting from the campaign, thereby making the video ROI positive on the very first send. 

DOS AND DON’TS 

So now that it’s clear that personalized video will help you convert once your audience has opened your emails, I thought to take the opportunity to share some "do's" and "don'ts" for creating the best email subjects based on Bling's findings over the past few years.  If you can increase your open rates but just a few points, and you’ve got the content of your campaign handled with an impactful personalized video, you’ve got yourself the holy grail of campaigns. 

And to sweeten the pot, I'll also provide some examples of effective subject lines that you can use to grab your audience's attention and encourage them to take the next step in their customer journey.

Subject line DOS

• Insert the recipient's first name in the subject line. This can help grab their attention and stop them from scrolling past your email. According to a recent LinkedIn report, personalization is the first step to increasing open rates by up to 26%.
• Make sure your subject line is between 6-10 words. Subject lines that are too long or too short can be less effective. After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science found email subject lines kept at 6 to 10 words resulted in a 21 percent open rate.
• Create a sense of urgency in the subject line. Using words like "limited time," "exclusive," “now is the time,” “your competition knows” or "act now" can increase open rates by up to 22%, according to recent research. This can help motivate your subscribers to open and read your email right away.
• Use the word "free" in the subject line. Offering something for free can be a powerful motivator for your subscribers. Research shows that using the word "free" in the subject line can increase open rates by up to 10%.
• Consider using the phrase "personalized video" in the subject line. Globoplay,  a Brazilian subscription video-on-demand streaming service with over 20 million registered users, found that using this phrase in the subject line increased open rates by up to 150%. Personalized videos, especially interactive personalized videos, can be a great way to engage your subscribers and make your email more compelling.
• Send your emails at the right time of day. Marketing leader, HubSpot, surveyed over 300 U.S. email marketers and found the majority reported the highest engagement for their marketing emails occurred between 9 AM to 12 PM and 12 PM to 3 PM. For higher visibility, send emails with promotions or sales during the times when your audience tends to take their lunch breaks. Data suggests this is when they are most active.

Subject line DON'Ts:

Now you know what it takes to get your subject line noticed. Here are a few subject line "don'ts" to keep in mind: 

• Don't include "fw" in the subject line. A report released by LinkedIn partner Sidekick, released a study with 19 stats to optimize open rates including that emails with "fw" in the subject line are 17% less likely to be opened. 
• Avoid sending from a "do-not-reply" email account. This sends the message that you don't value your subscribers and aren't interested in hearing from them. Instead, use a personalized email address that shows you value your relationship with your subscribers.
• Don't waste your time including the word "update" or "newsletter" in the subject line. Some studies even suggest these words can decrease the message's open rate since it tells readers the email is associated with a series, and therefore they can catch the next one. 
• Don't overdo it with emojis. If part of your brand voice is using emojis, make sure not to use more than 3 in the subject line. Using too many emojis can make your subject line look cluttered and unprofessional.
• It is generally best to avoid mentioning your company or product in the subject line unless you are offering a discount or special offer, or if your company name and product name are the same. The subject line should focus on the topic of the email, not your brand or product.

To ensure the success of your email campaign, consider following these guidelines and using a high-quality product, a deep understanding of your market, and an engaging personalized video to convey your message. These elements, combined with a well-crafted email, can help make your company a thriving success.

Personalized video is one of the most effective marketing communication tools. Read on to learn how it can help your company grow.

Remember when having your name in the email subject line looked like a ground-breaking innovation? That time is long gone.

Businesses need a more robust and systematic approach to compete in today's crowded marketplace.

That's where personalized videos come in. They are the ideal method to pique your audience's interest and engage them. Let's take a closer look at how personalized videos can help you drive more results for your business.

What Is Personalized Video?

A personalized video is a video that targets a single viewer. It develops on the video personalization platform by evaluating the user's demographic information, such as name, location, browsing history, etc., to present them with a video that will appeal to their interests.

Effective video personalization entails much more than simply adding someone's name to the subject line. Your prospects must feel like you're talking directly to them one-to-one, telling a story tailored just for them.

Since there are a thousand ways to tell a compelling story, you also have countless creative options to approach personalized video. There are a ton of use cases and proven benefits of how custom videos help you stand out from the crowd.

How can you benefit from Personalized Videos?

Video personalization, such as displaying the recipient's name, email, professional title, profile photograph, or other relevant information within the video, can significantly influence the viewer and increase their willingness to engage with the content.

There are more benefits as well:

Stand Out 

In today's information-cluttered age, your audience is constantly bombarded with unsolicited content. It would be best if you had a strategy that goes beyond sending out generic marketing messages to get their attention.

Make sure that you are more than just another brand in the crowd. Signing up with video personalization software like Blings allows you to provide your prospects with interactive and personalized videos built with real-time data to ensure the most relevant communication.

Reach Goals

Whether you want to increase brand awareness, educate viewers, create leads, or achieve any other specific business goal, personalized videos help. They enable users to see themselves in the content and personally connect with the brand.

Since successful marketing has always been about establishing great connections between customers and businesses, personalized communication is a trustworthy method to achieve your company's objectives.

Build Trust 

A well-crafted personalized video allows you to establish strong relationships with your customers. People feel better about the brand when the content speaks directly to them. It shows that the company values them as real individuals.

With personalized videos, you won't be among the numerous random companies in their inbox or social media feed. Instead, the Blings video personalization platform gives you the power to foster a more engaged and connected audience.

Increase Revenue

Personalized videos are one of the most effective methods for revenue generation. They ensure that your material is as relevant as possible, resulting in more views, higher conversion rates, and, ultimately - increased revenue.

Fast-food franchise McDonald's incorporated personalized videos to boost their revenue. Blings' personalized video software enabled direct database integration to include the viewer's activity in the video, resulting in an impressive 350% increase in sales!

Attain Higher ROI

Whopping 87% of marketers claim videos to give them a good ROI! Therefore, without a doubt, personalized video marketing is a cost-effective strategy. Moreover, it allows you to win the "attention war" and engage with prospects on an emotional level.

With Blings' abilities to generate video variations in real-time and on-demand using the most accurate data, you can be confident that your videos will bring real, tangible results.

Types of Personalized Videos

Personalized videos enable you to enhance the customer journey and communicate with your prospects at virtually every level of the sales funnel. And it is up to you to decide the exact type that will yield the best outcomes for your goals.

The best way to make this decision is to base it on the data you have about your customers. For instance, if you have a database with personal information, leverage those details to tell a captivating story. Always keep your customers' needs in mind to create a video tailored for them.

Here are descriptions of the two types to help you decide on the custom video type you want for your strategy:

Hyper-Personalized Videos

A hyper-personalized video is a one-on-one video with your prospect, where you speak directly to them. It is crafted according to extensive research on a person, and your company can use it for various purposes, including internal communications, customer service, sales prospecting, etc.

Account-Based Personalized Videos

With account-based personalized videos, you address multiple customers in the same account. These videos contain similar messages that approach the whole account rather than each prospect individually.

Why Make Personalized Videos?

Customers are more skeptical of sales methods than ever before. You might encourage them to let down their guard by crafting a personalized video.

Personalized videos are engaging, shareable, highly interactive, and dynamic when created with Blings. Thus, they are the finest approach to conveying your message in a memorable manner that will keep people coming back for more.

This way, people will perceive your brand as one that values its customers and, most importantly, invests time and resources in cultivating these relationships.

Remember, your customers are tired of worn-out sales phrases. They want (and need!) brands that understand them and interact in a uniquely personalized way. Make the most of that opportunity with personalized video software Blings.

Where to Use Personalized Videos?

To get started with personalized videos - 

Discover various options for using video personalization.

Personalized Video Email

A personalized video is a fantastic method to increase the effectiveness of your email campaigns. Personalized video emails with event invitations, product offers, or business updates will increase email conversions.

Along with the increase in numbers, they also elevate your brand image in your customer's eyes. Therefore, personalized video emails should be essential to your marketing plan.

Account-Based Personalized Video Marketing

Account-based personalized videos are incredibly scalable because you interact with several people with similar interests. This type of video marketing is ideal for addressing a team or organization and yields exceptional outcomes if well crafted.

Ensure the best results with a feature-rich video personalization platform that enables you to create videos that address your target audience specifically.

Customer Service and Support

Every customer is unique, so they undoubtedly encounter different issues. It is critical to cater to each of them, which is what personalized videos can help with. You can create videos to explain how to solve a problem or navigate an issue.

Moreover, you may schedule personalized videos as a reminder for contract renewals, product release announcements, and other occasions.

Sales Personalized Video 

Using Blings' various customization tools, your designers can quickly and efficiently create compelling sales videos. With stunning personalized solutions, you can increase click-through and open rates while providing a unique approach to sales.

Use videos to introduce yourself, show new product features, or thank customers for their loyalty. Custom videos help build a strong connection with the audience regardless of how you employ them.

Social Media (Facebook & Instagram)

Social media offers a wealth of information about your potential customers. Use that data to create personalized content that resonates with the people you want interested in your brand. Video personalization enables you to generate explainer and case study videos that capture the attention of your prospects.

You can post personalized video ads on Instagram stories or launch a personalized video campaign on Facebook to wish your users a happy birthday, anniversary, or holiday.

LinkedIn Personalized Video Messages

LinkedIn allows personalized videos as a way to connect with prospects or professionals. Your company can use the videos to create a video campaign, deliver a pitch, or support marketing efforts. In either case, customized videos help with your LinkedIn brand representation.

Personalized video messages on LinkedIn enable unique communication that adds the ideal amount of personality to your business endeavors.

What Should You Look For In a Personalized Video Platform?

When looking for the best video personalization platform for your company, the following points may help you to make the right choice.

• Ensure it works nicely with your current design procedures so you can start making beautiful videos right away without wasting time and resources learning new technologies.
• Opt for the personalized video platform that acts as an extension of Adobe After Effects. This simplifies the process of creating interactive, personalized, and dynamic videos. With a single click, the video converts to an MP5 file with all its valuable features.
• Choose the one that helps you create videos at scale and doesn't charge per usage. The goal is to develop and distribute as many videos as possible, so ensure the pricing model supports that aim.
• Go with the video personalization platform that allows your team to edit, update, and A/B test content even after it has been created. This feature extends the life of the video and makes the ROI even higher.

Blings proudly meets these requirements while providing additional features such as real-time personal control, A/B testing, and more. We utilize state-of-the-art technology that enables you to integrate different interactive tools into videos, allowing you to understand your audience better and ensure higher customer engagement.

If you want to connect with your audience through interactive, dynamic, and personalized content, the Blings personalized video platform is the way to go!

Personalized Videos Are Here To Stay

91% of consumers claim they are more likely to interact with brands that provide personalized content and offers. So, if you haven't already, it's time to start utilizing personalized videos for your business goals.

Blings, a personalized video platform, assists you in creating interactive and dynamic personalized videos. With our robust video personalization software and countless dynamic possibilities, you can easily develop emotional relationships with your customers and provide them with real-time information about your business or product.

Sign up with Blings today - start creating beautiful, tailored videos and growing your business.

Video on website can help you attract more visitors, rank higher, and keep your customers engaged. Keep reading to learn the best way to use video in 2023.

2023 is around the corner, and the race for website visitors is fiercer than ever. People's attention spans are getting shorter, and brands are constantly thinking of better ways to entertain their leads.

If you want to stand out and establish a strong market position - including videos on your website is the way to go.

Video content is a powerful technique to connect with potential customers. It can help you rank higher, improve user experience, and differentiate yourself from competitors.

This article will cover the best ways to use video on website in 2023. Discover several video formats and how to incorporate them onto your website effectively. Let's dive in!

Why Should You Have a Video on Website?

The internet has changed many things in the world, including ourselves. Over the past few years, we've rapidly shifted from readers to viewers. Watching videos makes up more than a third of all online activity these days!

It's the perfect time to take advantage of this momentum.

Well-crafted videos are alluring, making them the ideal tool to engage your audience. They allow you to communicate in a simple but effective manner that attracts more visitors and ensures they return.

Here are a few more reasons to use website videos.

• Improve search engine rankings - Videos increase the time visitors spend on your page, which boosts your SERP (Search Engine Results Page) position. 
• Establish customer trust - Using website videos is an excellent strategy to promote your products or services in a relatable manner that increases your customers' trust.
• Increase conversions - Video content allows you to connect with your audience more personally, effectively encouraging interactions and conversions.
• Stand out - Unique and creative videos help you reach more website visitors and leave a lasting impression in their minds.

How to Use Video on Your Website?

There are several incredibly effective ways to use website video. Here's a list of some of the most popular options.

Homepage Videos

Homepage videos bring websites to life. They help you present information about your company and introduce your business to potential customers. Consider them your perfect opportunity to explain who you are and WHY visitors should engage with you as opposed to your competitors.

The video on homepage makes a solid first impression. Therefore, it should be short and to the point. Most importantly, ensure that your homepage video tells the right story, specifically tailored to your target audience.

Product or Service Page Videos

You have to pique people's interest in your offer. A video showcasing your products or services is a perfect way to achieve that. This type of content lets you quickly and easily share a lot of information with your audience.

Blings' interactive video features can assist you in enhancing the user experience. Engage viewers in a self-guided video journey where they can interact with various video elements to get a deeper look at your product's specific features.

Landing Page Videos

A landing page video isn't just for show. It can significantly increase your conversion rates. Website visitors are more likely to purchase a product or service after watching a compelling video on website that closely describes your offer.

Globoplay collaborated with Blings to add landing page videos to their campaign. Personalized, dynamic videos displayed varied content to new and existing users, with relevant calls to action, resulting in a 175% increase in conversion rates!

Case Studies or Testimonials

Customer testimonials are an excellent method to demonstrate how your product or service has assisted real people and organizations. They help you bring authenticity and credibility to your marketing.

Testimonials and case study videos serve as powerful social proof. They make the message more trustworthy than just written text. Hearing from satisfied clients can help assuage doubts, and praise feels more realistic and sincere in video form.

Instructional Videos

We've all done "How to..." searches with hopes to discover useful videos. The reason is simple - watching and listening to instructions is easier than reading. Therefore, consider adding videos to the website's areas where you provide instructions or explanations.

These videos can help you establish yourself as a reliable source of information for your niche. Instructional videos may also appear at the top of search results. As a result, you gain more website visits and improve your ranking.

About Page Videos

Including video on website's about page is one of the most effective ways to convey your brand story to clients, prospects, and potential partners. These videos help communicate the atmosphere and corporate culture associated with your brand.

About Page video makes displaying your organization's personality easier and more natural. In a compelling video story, you can showcase your company's strengths and describe why working with you is worthwhile.

Recruiting And Hiring Page

Employing videos to promote positions on your recruiting or careers page may accelerate the acquisition of new talent and the publication of information about new opportunities inside your organization.

Videos on recruiting and hiring pages convey the stories and experiences of people who already work with you. You can use the video to explain what it's like to be a part of your company by showcasing its culture and providing details on typical tasks.

How to Add Videos to a Website?

After deciding on the type of video and creating it, you must determine the best method for adding video to websites. Here's what you need to know.

How to add a self-hosted video on website?

You can add a self-hosted video to your website server in the same way that you would an image file. The main advantage of self-hosting is that you have complete control over your content. It also guarantees that your video is ad-free.

However, there are some factors you should pay extra attention to. Video files are typically large and can seriously burden your server and storage capacity. These restrictions may result in a delayed loading or even freezing of your videos.

That's why partnering with a trusted video platform that provides support at every level, from developing to adding video to websites, is crucial. With a Blings video platform, you can create and easily embed dynamic, interactive solutions.

How to add third-party-hosted video on website?

There are two methods for adding third-party videos to your website. You can link to them or embed them. Embedding a video on website enables you to add it from another platform and allows your visitors to watch it directly on your page.

In contrast, linking a video shares its URL. This means that by clicking the link, users are taken to the page where the video is originally hosted. In this instance, you don't completely control your viewers' experience. Also, many free options have substantial drawbacks, such as unwanted ads and video suggestions.

Best Practices for Using Video on Websites

Now that you know how to incorporate video on website let's go over the best practices.

• Keep your message short: General recommendation is to have videos that last 30 to 90 seconds. However, the length will depend on the video's purpose. Therefore, ensure that you cover all of the essential aspects and, if necessary, divide the content over many videos. Remember, the main goal is to keep your viewers' attention!
• Create dynamic videos: Dynamic videos can adapt to the end-user, providing a more impactful, scalable, and engaging experience.Blings allows you to produce unlimited real-time variations of a single dynamic video. This way, you are ensuring the most relevant content for your audience.
• A/B test content: In marketing, we should test everything, and videos are no exception. A/B testing your videos will provide feedback and help you identify the content your audience wants. With Blings, you can A/B test video even after it has been developed, giving you more time to perfect your content and maximize ROI.
•  Personalize videos: With so many videos available online, you have to compel the audience to watch yours. One of the easiest methods to divert their attention away from other options is to focus on themes closely related to your audience's interests and needs.
• Think of responsiveness: A responsive video on website enables all of its elements to be easily viewed regardless of the device the visitor uses. Since a large portion of your target audience is likely to browse the internet on mobile devices, ensure that your videos deliver a decent user experience on both desktop and mobile.

Video On Website in 2023: Choosing The Best Way

In the current digital space, one thing is certain: videos are quickly taking over as the dominant form of content. If handled correctly, they draw attention, express a specific message, and demonstrate how your product works and feels.

When choosing the best way to incorporate video on website in 2023, remember that it is always a part of the bigger picture. Take everything into consideration: from the video placement to the look of your CTAs. And keep the end user in mind at all times. People are tired of cold, generic content, so you should stand out with interactive, personalized videos that keep their attention.

Most importantly, ensure you seek the right video platform to help create the most captivating videos for your business. Contact Blings today to learn more about how our platform may help with your next campaign.

Building real trust with your customers has never been more important. Today, customers have a significant expectation of empathy and personal experiences from the brands they choose. Building customer trust can be a significant challenge but one that brings great rewards.

With the right tools, you can gain customer trust and grow your business, and personalized video is one of the most effective tools available today.

The Power of Video and How It Builds Trust

How brands communicate with customers has a tremendous impact on how their customers see them. This applies in all areas of their relationship, but even more so in terms of trust. Trust requires a real personal connection to be made, and this isn’t always possible using static elements like text and images alone.

Instead, video provides a powerful tool for establishing an emotional connection with customers. One of the most fundamental reasons that it does this is that it is so much more engaging. The video draws people in and really establishes an active engagement, rather than passive scanning encouraged by text alone.

The engaging video makes it seem much more like the message is really coming from another person rather than from a website or platform. The combination of both audio and visual elements, along with being able to establish the pace of communication, lets brands ensure that their message comes across as intended. When building trust, maintaining this clear emotional connection is critical.

Why Customer Trust Is So Critical and How Video Helps Build It

Today, the customer journey is a much more personal and emotional experience than it once was. In the past, consumers would simply choose products off store shelves based on the information presented then and there, but it’s not that simple anymore. Instead, brands need to build a real relationship to gain and retain customers.

To build customer loyalty, a brand needs to present its story. Customers need to understand what a company is about and what its values are. Simple assertions of commitments listed on the packaging aren’t enough. Instead, brands need to really show their customers that they are committed to quality, dependability, sustainability, or the other critical values that make up their mission statement.

A branded video experience puts the ability to do this within a brand’s reach.

Types of Videos That Can Help Foster Trust With Your Customers

Video provides a wide range of opportunities to help foster trust with your customers. You can implement video through websites, platforms, applications, and social media to account for every part of the customer journey. 

Here are a few of the different types of videos that your brand can create.

• Social Media Updates - Depending on the nature of your brand, you could post regular updates through social media. This is a great way to reach consumers, especially if you have a younger target demographic. Posting videos from your facilities highlights the “behind the scenes” can help create familiarity and trust with your customers.
• Customer Testimonials - Testimonials from happy customers are another fantastic way to build trust. Being able to hear a positive example of how your brand has already helped someone else can make your potential customers much more confident in what you have to offer.
• Tutorial or Demo Videos - Marketing isn’t the only area videos are useful. Consider creating tutorial or demo videos when you need to provide customer resources for your products or services. This maintains a great connection with existing customers, building a long-lasting relationship of trust.

Businesses Are Already Using Personalized Video to Build Trust

Putting personalized video creation to work building trust is something that companies are already doing today. Blings has helped many organizations improve customer engagement and other metrics with personalized and interactive videos through our easy-to-use platform.

One area that trust is of vital importance is healthcare. Providing customer service for patients is an essential task that has a major impact on the ability of healthcare facilities to provide care and how well they can use their resources. Major HMO Clalit Mushlam incorporated personalized videos to help patients reach their appointments on time more consistently, ensuring they get the care they need.

The University of People is the fastest-growing online university in the US, and they need to foster trust among potential applicants throughout the registration process. Using video resources to increase engagement during the admittance process helped them encourage more students to complete the process, increasing their overall conversion rates.

Tips on How You Can Create Your Own Personalized Video Campaign

Video is a powerful tool to foster trust with your customers, but how exactly can you ensure that your video marketing efforts are successful? Blings provides brands and creators with all the tools they need to achieve an effective personalized video campaign.

With Blings, you can incorporate video, audio, and text layers easily. Personalized data can be drawn from a wide range of dynamic sources, allowing you to craft truly one-of-a-kind experiences. Interactive elements are easy to add as well, further driving engagement and creating a holistic customer experience.

Of course, you need to know whether or not the videos you create are really helping build trust and engagement. With Blings, brands have access to robust analytics to gain insight into the success of their campaigns. Streamlined A/B testing lets you make changes on the fly to optimize your campaigns quickly and efficiently.

The best tip that you can follow to really build trust with video is to stay true to your brand. Use these tools to develop your unique messaging and brand perception so that your customers can really get to know you.

Video Marketing Will Only Continue to Be More Essential in the Future

As the world continues to advance toward an even more digital landscape, video marketing will become even more important. Businesses and brands need to understand that consumer expectations are only going to rise and that personalized and interactive video will soon be the standard rather than the future when it comes to the customer experience.

You can future-proof your organization’s video experiences with Blings’ MP5 interactive video format. Take video storytelling to the next level with the latest in personalization through dynamic data and provide seamless interactivity.

Every brand relies on KPIs and other metrics to evaluate how well they’re doing and their potential for growth. Net promoter score (NPS) has risen to become one of the most important metrics, with brands devoting plenty of resources to measuring, tracking, and improving their score. Using the right tools to develop a unique branded video experience is one way that your brand can target NPS and retain more satisfied customers.

What Is NPS (Net Promoter Score)?

NPS is an important metric that helps define customer loyalty and satisfaction. These criteria are generally very difficult to measure, as opposed to measuring conversions, sales, and other concrete data. The NPS seeks to quantify customer loyalty to provide data that can be used for A/B testing videos, marketing strategies, and more.

You’ve likely interacted with NPS before without realizing it. If you’ve ever seen a quiz asking you to rate how likely you are to recommend a product or company to a friend, you’ve seen a company collecting NPS data. Collecting this data from customers helps define trends in customer loyalty.

Calculating NPS

To obtain an NPS for your business, you first need to survey your customers.   Instead of reaching out after the fact, integrated surveys let you get the answers you need right away and from a larger portion of your customer base.

With that data in hand, you can calculate your NPS. Customers who rate a 9 or 10 are known as promoters, the customers who really display loyalty and help build your brand. Those at 6 or lower are called detractors, as they are unlikely to promote your brand. Customers in between are called passive and have a neutral impact.

You can calculate your final net promoter score by taking the difference between the percentages of promoters and detractors. Interpreting your results can be more complicated as they vary by industry. While a score in the range of 40% would be excellent for an auto dealer, a score of 60% would be pretty low for a retail outlet.

How Can Personalized Video Increase NPS for Your Business?

NPS is all about the customer experience. It takes the subjective concept of customer satisfaction and turns it into concrete numbers based on the customer’s own perception. This means that raising NPS requires delivering a better product, service, and overall experience for customers.

Personalized video helps provide a more engaging customer experience. When your product or services include features and resources that incorporate personalized video, you build a better connection with customers. They feel that their needs are being met.

With content from dynamic data sources, the impact that unique personalization features have can be more than just a feeling of familiarity. With geolocation data, information from linked accounts and other platforms, and other sources of data, video marketing and applications can serve your customers better.

After such an engaging experience, your customers are sure to promote your brand to their friends and family. NPS is a valuable tool for measuring customer loyalty, but at the end of the day, the best way to improve your score is to provide a better experience for your customers, and personalized video can help you do that.

The Benefits of Increasing NPS With Personalized Video

Increasing NPS with personalized video can provide your brand with a wide range of benefits. First, it creates more advocates for your brand. With happier customers that give higher promoter survey responses, you’ll have more people spreading the word about your product or service.

Using personalized video, in particular, is a very efficient way to increase your NPS. Compared to other methods, you can improve customer experience very affordably using personalized video.

Personalized video also provides you with opportunities to evaluate your decisions. Blings features built-in analytics that makes it easy to evaluate the impact of your video content.

Get Started Increasing NPS With Personalized Video Now

NPS is one of the most important metrics to monitor and improve for your business, and personalized video is a valuable tool for increasing your NPS. With Blings, personalized video creation couldn’t be easier with a platform that puts you in control of how you reach your customers.

Blings’ unique MP5 video format provides opportunities for truly engaging video content that helps endear your brand to your customers. They’ll be sure to tell their friends and family about the great experience they have with your brand when video marketing and other parts of the customer journey feature interactive and personalized video content.

Improve NPS and other key metrics showing your brand’s success by using Blings to take your video content to the next level.

Video marketing strategies play a major role for most businesses today, serving as an engaging way to reach, communicate with, and retain customers. However, many business owners don’t fully understand the full benefits that video marketing can provide. Don’t let these common video marketing myths prevent you from taking full advantage of a video to promote your brand.

1. Videos Are Only Right for Promoting Products or Services

   Videos are an incredibly effective way to highlight specific products and services. They’re engaging and allow you to communicate your key points to potential customers very effectively. However, this is far from the only use of video marketing.
   Today, video marketing plays a more holistic role in the customer journey. Videos can be used to help build a relationship rather than simply serving as an entry point. Many examples of the best video marketing aren’t concerned with products or services at all. Personalized video marketing with Blings is being implemented by creators of all kinds to reach their audiences and drive engagement.

2. Only Long Videos Are Effective

   Video marketing is a versatile medium that provides maximum flexibility and control for brands to communicate their message. However, many brands tend to gravitate strictly toward longer videos. While these longer videos play an important role, they’re far from being the only format brands should be using.
   Short-form videos like the kind found throughout TikTok and other popular apps resonate incredibly well with key demographics. Making shorter videos allows for quick and direct communication, maintaining full engagement for the entire duration. The best video marketing strategies implement a healthy mix of both short and long videos.

3. Video Content Is Only Suited for Social Media

   Social media platforms are some of the most widely used vectors for video marketing strategies. Users expect video content while browsing social media, making them more likely to open and engage with video content. However, social media isn’t the only place that you should be using video.
   Personalized video email marketing is one of the latest trends that’s showing great success for many brands. It’s incredibly easy to implement videos into email marketing, and it greatly increases the engagement and click-thru rates of email campaigns. Personalization improves engagement even further and is something users respond to in all types of email marketing.

4. It Takes a Professional Crew to Make Great Videos

   You might think that you’re going to have to go out and hire a full crew for your next video marketing campaign, but that couldn’t be further from the truth. While you can always rely on professionals to support your marketing efforts, Blings makes it possible to produce professional video content all on your own.
   Blings makes it easy to incorporate multiple layers within your videos, allowing you to create and customize elements independently. You can use a base video or simply use an image or even colored background to start with. From there, you can add timed text, audio, and interactive elements to communicate your message in an engaging way.

5. Videos Can’t Be Used for SEO Purposes

   When most people think of SEO, they focus on keywords in written content on their web pages. However, that’s far from the only or most important part of ranking your web pages on search engines. Videos are a powerful tool for fully optimizing your content.
   Video content contains metadata that search engines go through alongside visible text on any webpage. A video with the right tags can greatly improve your rankings. Having video on your pages also changes how visitors interact with your page, which impacts the metrics that determine SEO rankings. Visitors spend more time on your page, and that signals to search engines that you have valuable content worth directing users to.

6. Producing Videos Is Expensive and Time-Consuming

   You only have so much of your brand’s budget available for marketing, and you need to be sure that you allocate it for the best possible results. Making videos might sound like an expensive process at first, but with the right solution, you can create impactful videos within your budget. Blings personalized videos provide the maximum impact for your marketing spend.
   Creating marketing videos can also be a very straightforward and fast process when you have access to the right platform. With Blings, you can create personalized, interactive video content in minutes instead of hours.

7. Videos Aren’t Right for B2B Marketing

   Video marketing content is widely used to target consumers, but that doesn’t mean it isn’t for businesses as well. It’s important to remember when developing B2B marketing campaigns that your audience is still made up of individuals, not businesses themselves. You need a way to reach the individuals working at those businesses responsible for making decisions.
   Video content is one of the best ways to do so. You can communicate quickly, accurately, and clearly to ensure that your key points are shown to the people who need to see them. Improved engagement can also set you against competitors who rely solely on text and image content to reach B2B customers.

8. Compatibility Between Video and Business Platforms Isn’t Great

   Depending on the nature of your brand, you likely have a variety of business platforms that you rely on to run your operations. You might think that working personalized video content on these platforms could pose a challenge, but that isn’t the case.
   Blings is fully compatible and provides quick and easy integration with an extensive range of business platforms. You can easily leverage your unique video content using Shopify, HubSpot, SFDC, Marketo, and other top platforms to maximize your impact.

Develop the Optimal Video Marketing for Your Brand

Looking to take your video marketing to the next level? The innovative MP5 video format from Blings lets you incorporate personalized and interactive content into your video marketing with ease. Our platform is intuitive for anyone to use and provides your brand with both full control and the analytics you need to master your video marketing strategies. Get started on your next campaign with Blings today.

The customer journey has long been a central focus for brands and marketing agencies everywhere. Understanding and guiding that journey is the key to getting conversions and building relationships with customers, and brands use a variety of tools to make that happen. Today, interactive video is at the forefront of how innovative brands can create the perfect customer journey.

Mapping the Customer Journey

The experience that your customers have with your company can be just as important as the products or services you provide. Today, most brands conceptualize the relationship with their customers as a journey, one with a variety of steps that each require a unique approach to navigate successfully.

The individual steps on any customer journey are going to be unique to your business and how it operates. You might be providing a one-off product or an app that users check every day, and you need to understand and define the key interactions throughout the customer journey to capitalize on them properly.

In general, there are five key phases to the customer journey that businesses need to consider.

1. The first is the awareness phase when customers first become aware of your brand through marketing efforts such as video for the customer journey. This is the first interaction, and it’s often the most important, so delivering a lasting impact is essential.
2. Next is the consideration phase, where potential customers consider whether or not to commit. A customized customer journey is highly effective here, helping guide customers to the specific content and information needed to sway their decision in the right way.
3. The purchase phase is when the customer actually makes the purchase, so it’s important to have the right calls-to-action and features to make buying easy.
4. Next, there is the retention phase, where your brand has an opportunity to build a lasting relationship with your customers. A variety of customized customer journey experiences can help keep customers coming back.
5. Finally, there is the advocacy phase, where satisfied customers provide ongoing support for your brand. Crafting the right journey leaves customers more likely to recommend your brand online and to their friends and family.

How Personalized Video Helps Craft the Customer Journey

Today, interactive video and personalization of content are some of the most powerful tools available to craft the customer journey. In any marketing effort, one of the key challenges is ensuring that your content effectively targets the right audience. With video personalization, you can target customers down to the individual to draw in as much engagement as possible.

With Blings’ interactive MP5 videos, you can ensure that the appropriate content is being delivered to customers at the right point throughout the customer journey. Dynamic information can be incorporated into the video in multiple layers, providing a fully personalized experience. Different video scenes and effects can be triggered based on interaction, creating a more engaging experience for customers.

It’s easy to integrate Blings with the most widely used business platforms today, including Shopify, SFDC, HubSpot, Marketo, and more. This lets you augment the customer journey seamlessly, putting interactive video content to work within your established platforms. More engaging formats help drive the customer journey more effectively, and interactive, personalized video is the most engaging format available today.

How to Develop a Successful Personalized Video Campaign

A personalized video is an effective tool for your brand, but how exactly can you develop a successful campaign? Luckily, Blings provides all of the tools and features necessary to build your campaign from the ground up and implement continuous improvement in your efforts.

First, our After Effects extension allows you to implement the highest-quality smart video features with a simple no-code tool. Start from scratch or add elements to existing videos, including personalized text, interactive buttons, animation, images, audio, video, and color. Interactive and personalized elements can connect to dynamic data through a variety of formats.

Making your personalized videos is just one part of crafting the ultimate customer journey. You also need to be able to assess how those videos are performing and continue to improve your methods. Blings provides the data and insight you need to fully understand video performance. You’ll have clear access to watch-time and engagement data alongside robust A/B testing tools.

Analytics provide insight into individual elements of your personalized videos, letting you identify which sections engage customers and which don’t, along with which calls-to-action are the most effective. With Blings, you can make quick changes without the need to re-render the entire video, so you can put these useful insights to work immediately.

Examples of How Businesses Are Using Personalized Video

Creating an interactive video journey for your customers isn’t something that’s coming at some point in the future. It’s something that’s already here today. Brands around the world are already seeing significant increases in sales and engagement through the careful deployment of a truly personalized customer journey.

Fast-food mega chain McDonald’s increased purchase rate through their McCoins loyalty program by 350% using Blings’ MP5 videos. The customized custom MP5 videos provided direct integration with their database to bring the viewer’s status and activity into the video, along with built-in call-to-actions.

Major HMO Clalit Mushlam applied the same principles that go into crafting the customer journey to improve the patient journey at their healthcare facilities. With Blings, Clalit Mushlam reduced their no-show rate with custom videos featuring appointment details, location, and directions for patients.

These and many other companies throughout a wide range of industries are already seeing the impact of the personalization of content firsthand. The versatility of Blings’ MP5 interactive video format lets brands take control of the customer journey in ways that simply weren’t possible before.

The Future of Personalized Video

The future of personalized video is here today with Blings’ MP5 interactive video format and the unique tools surrounding it. With Blings, brands can develop the ultimate interactive videos through our After Effects extension that lets you connect each layer to dynamic data. Blings provides real-time interactivity and integration with major business platforms across the web.

All of this together lets any brand create truly engaging personalized content for its customers. Every step of the customer journey can be managed gracefully with interactive video content developed with Blings.

When it comes down to developing effective marketing strategies, the conversion rate is one of the most important metrics that brands must focus on to succeed. Landing pages pick up the digital customer experience once they’ve been intrigued by your other marketing efforts, and you need the right content on those pages to convert those visitors into customers. Video is one of the most powerful tools that you can implement on your landing pages – when it’s done right.

The Importance of Your Organization’s Landing Pages

A landing page, put simply, is the page where your potential customers land when they visit your site. The most effective websites feature multiple landing pages based on how customers discover your website, directing them to the appropriate products, services, offers, or promotions right away. This means they don’t have to dig to find what they’re looking for but can immediately move on to the next step.

Landing pages are so important because they make it possible to achieve conversion quickly. Your site’s visitors have little to no patience on average, meaning they’re quick to leave if they can’t find what they’re looking for. They want the appropriate call-to-action presented immediately and are unlikely to make use of your site’s navigation or links to dig for it.

The laser focus provided by landing pages lets you make the most effective use of other marketing strategies. If you’re investing in pay-per-click advertising, affiliate links, social media marketing, or other campaigns, you want to maximize conversions from the visitors they provide. This increases the impact of your marketing spend, letting your business enjoy increased revenue and profits.

How Video Can Boost Your Landing Page Conversion Rates

The type of content that you include on your landing pages has a huge impact on conversion rates. Every second counts, so you need to be able to engage, inform, and convince visitors before they lose interest and take their business elsewhere.

When visiting a webpage that only contains text and images, most visitors will stick around for less than a minute. In many cases, the average time on page can be just seconds. Only having text and images makes a page unengaging and encourages scanning. Users can rapidly scroll through the entire page in seconds and move on if the key points they’re looking for aren’t presented in a way that catches their attention.

For pages with video, the average visit lasts around five minutes. Visitors are more likely to sit through a video than to read through a block of text. Having the information conveyed in this way is more engaging, capturing attention and ensuring that your key points are communicated effectively. This engagement factor is what makes video marketing of all kinds so effective, and this is particularly true for landing pages.

Types of Videos to Include on Your Landing Pages

Having video content on your landing pages can help increase the time that visitors spend on your website, leading to higher conversions. However, what kinds of video content should be included on your landing pages? Making sure to send the right message is just as important as putting the video there in the first place.

One of the most effective types of video content is so-called “explainer videos.” These are brief videos that simply impart information about your product or service to your visitors. They let you craft a narrative around your brand, making sure that all of the key points are heard by your visitors and letting them make an informed decision.

Testimonials are also highly effective. Hearing a story from a satisfied customer about your product or service can be highly convincing for visitors. The personal nature of testimonials does a lot to help build a real connection between your brand and visitors.

How Businesses Are Making the Most of Their Landing Pages With Video

Many brands have already seen the significant effect that video can have on their landing page conversion rates.

AutoLeadStar is an auto dealership that has worked with Blings to improve multiple aspects of its marketing efforts. This includes a 146% increase in click-thru rate for landing pages when they added personalized video, leading to more conversions for their sales process.

Globoplay is a subscription streaming service with over 20 million users that worked with Blings to implement personalized video content on landing pages for a QR code campaign. The personalized videos differed based on registration status, showing different content for new and existing users and providing appropriate calls-to-action for each.

Tips for Optimizing Your Video to Maximize Conversion Rates

Video content can improve your conversion rates, and you can take advantage of some simple tips to make sure you receive the full benefit. The first tip is to make sure that you put your video above the fold of your landing page. This means it has to be high enough on the page to be visible without any scrolling, ensuring that every visitor sees that it is there.

Implementing personalization is another great way to improve your video content. Personalization in marketing is one of the best ways to increase conversion across any medium, including video. With Blings, you can add personalized and interactive elements that draw real-time data from a wide range of sources to craft the perfect customer experience, all contained within the video on your landing page.

Ensuring that you use data-driven video is just as important. You can’t just guess the effectiveness of your videos. Instead, make sure that you have the necessary analytics to gauge success. With Blings, the A/B testing video is straightforward, and changes can be made on the fly for continuous optimization.

Make Better Videos for Your Landing Pages With Blings

The benefits of implementing video content on your landing pages are clear, but you need the right tools to maximize those benefits. With Blings, making high-quality personalized video content is straightforward, fast, and effective.

You can take complete control with our intuitive video creation and optimization system, adding and changing interactive and personalized elements with ease. Book your demo today to see how Blings can help you improve your conversion rates.

If you’re a Netflix user like me, you probably enjoy the personalized experience Netflix brings to you. They cater their programs to your taste, offering you new shows that peak your curiosity. They seem to get you. Before long you’re a loyal customer.   

How does that happen? Why do you believe Netflix is in sync with your needs?

The answer is that they've perfected the art of hyper-personalization. To effectively convert your prospects to customers and keep them coming back for more, you need to personalize your marketing and treat your customers individually. But personalized marketing can be tricky. So when you decide to invest in personalized marketing, you better do it right the first time - from setting up technology infrastructure to mapping out the customer’s journey.  

Here are 5 tips for getting your personalized marketing right (the first time). 

Even if you are committed to personalized marketing, and you are eager to start collecting your customer data, you first need to make sure you have the right tools in place. Marketers should strategically map out the mechanics of personalized marketing solutions to make sure their current platform is sufficient to meet different aspects of their marketing needs. 

Here are a few questions you want to ask your marketing team:

• Is the personalization engine capable of handling massive customer data? 
• Do we have the right marketing automation algorithms to automate repetitive tasks?
• Is our product recommendation good enough to drive conversions, especially when we have large product catalogs?
• Do we have the right infrastructure to run multiple A/B tests simultaneously?
• Is our AI-driven content personalization engine smart enough to make intelligent decisions with the individual customer?

From persona to personalization - Every story needs to be backed by data

In today’s digital era, every decision starts with data. Every customer has a unique set of data that can be used to generate customized content, content that will help you connect with the customer dynamically and intelligently. If you have the right technology you should be able to collect your customer’s data at every single touchpoint across his journey.

You need to combine your user’s profile, real-time behavior, browsing history, purchasing history, email opens, geolocation, third-party data, and more to build the unique content that has the most relevance for each customer. This is where machine learning algorithms kick in to do a more granular analysis. The more customer data collected from different times and locations, the more refined and effective personalized content will appear. 

This valuable data can help you generate customer insights and segmentation. It will make it easier to manage your large audiences and help you decide what content to send to whom and when, and where to send it. 

Buyer personas used to be the gold standard of marketing campaigns. You might already have a list of hypothetical characters. But if you want to gain a competitive edge, personas are not enough. You need to go deeper into customer analysis. Instead of targeting a hypothetical bachelor living with his dog in San Jose, California, target your actual customers who are brimming with real data.

Thanks to machine learning algorithms, now you have the capability to drill down many levels more to really understand your specific customers and make decisions at a more individualized level. If you do it right, your prospects will pay more attention to your products and your customers will feel a stronger bond with you. However, you need to keep a close eye on the personalization to make sure it doesn’t go too far. You don’t want your customers to feel their privacy has been infringed upon.   

Impact every stage of the customer journey across channels

While you are offering personalized experiences to your customers, it is important to make sure they affect every stage of the digital customer’s journey. It’s not about selling your products to your customers online anymore. It’s about selling experiences to them. Each of your customers is unique, and each of them has unique wants and needs in different stages of the funnel. 

For example, a clothing eCommerce company might see a customer is browsing jackets. Based on the customer’s profile data and browsing behavior, a dynamic and interactive promotion offer can be displayed that encourages the customer to add to the cart a pair of pants, shoes, or accessories to match that jacket. However, it’s then that Cart Abandonment enters the picture.  The sale is not complete when your customer has all these items in his cart. Research shows that 70% of online shoppers progress to the cart stage but eventually abandon their cart. You need to send personalized emails to those customers to encourage them to finish the purchase. You want to offer highly personalized content in each stage of the customer journey to engage and interact with them, especially in the last part of the journey, the sale. 

After you successfully convert your visitor through the effort of personalized marketing, you need to encourage your customers to keep coming back and continuously delight them so that you can increase their customer lifetime value. 

The personalization game never ends

Just like any other process, you need continuous review and refining of your personalized marketing strategy to ensure its effectiveness. Amass more and more data from your customers, keep iterating and deploying better algorithms by tuning your personalization engine, and keep tracking your customers’ behavior over the long term.

Don’t forget the importance of A/B testing. It helps you to compare different versions of personalized content at different stages of your customer journey so that you can keep optimizing the customer experience to maximize the customer lifetime value. Netflix runs about 250 A/B tests every year - one of the reasons why no two users have the same experience on its platform. 

Final Thoughts

Personalized marketing is not a mystery anymore. With the right technology and some guidance, you too can create a unique and enjoyable experience that meets your customers’ increased expectations. By leveraging AI-driven personalization engine and massive data analytics, you have the chance to forge a long-lasting relationship with your customers.

So ask yourself: Isn’t it time I began implementing personalized marketing for my company?

Still have questions? We are here to help and provide suggestions on personalized marketing. 

yosef@blings.io

Businesses often face the challenge of getting new customers and retaining the existing ones. But this could be made much easier if we understand the power that personalized video content has, and how we can use various types of videos to improve our marketing strategy. 

What is a personalized marketing video? 

Imagine a world where each of your customers, whether potential or existing, will be targeted to a special video made just for them. Well, now you don’t even need to imagine! Nowadays, this is one of the most effective ways to create engagement with your audience.

By making personalized content, you can address your customers by their names and create dynamic videos that will make them feel like it was made for them especially! This kind of marketing strategy can help you create and strengthen the connection with your audience and address them directly rather than them just stumbling around your content over the internet. 

The benefit of using a platform that allows you to make a personalized interactive video, like Blings, is it gives the option to make your videos unique and dynamic, and address your customers in various shapes of personalization in your videos, such as their areas of interest or a specific problem they have, that your business can solve.

All of that can improve the user experience each customer gets, and increase the amount of engagement that you get from your audience. 

And why is engagement so important? 

Great question! It’s important to stress the fact that the internet is an active arena with lots of distractions at any given time. So if you’ve managed to get your potential client to stop scrolling and pay attention to what you have to say- you are probably doing something right.

Engagement is all about those interactions you have with your audience, and this is what can help you build a personal connection with them, that eventually will lead you to a strong and loyal community. So if that is what we all desire, the smartest thing to be done is to make sure that the connection we build with each of our customers is valid and sustainable, and personalized video marketing is one of the best ways to do it.

You could identify who your client is and how you could provide him your service in the best way for both of you, so he will get personalized content that will be targeted on providing his needs, while you get your goal- a loyal and engaging customer. 

So how exactly can a personalized video strategy improve engagement?

It’s not a secret that in the past few years words have become less and less effective when trying to deliver a message. Even on social media we can see that posts that are not containing any visual aids will not get as much traffic as a video will get.  

The thing about dynamic videos is it speaks to each person individually and they will have to stop what they are doing to interact with the video, because of that exact feeling of “somebody is speaking with me right now”, and this is what makes them feel that said connection with you.

They will get, even Subconsciously without realizing it themselves, the feeling that you understand their issues and you could help them by providing your specific service, so by integrating a personalized video marketing strategy you could have some kind of a personal conversation with your customers without having to actually speak with every each and one of them, but still make them go through a captivating and consolidating experience with your brand, which is what exactly will lead to the magic result of engagement. 

In which ways can we use personalized videos?

That’s the real beauty of it- you can use it for any occasion or reason you would like!
Dynamic and interactive video marketing could help you get various goals that are an outcome of your new engagement strategy, such as gaining new clients, sales drive, and enhancing your community, so you can use personalized video to each of your goals. For example:

• Introduction videos. Those will introduce you to the potential clients that still have not made an acquaintance with you. This will explain who you are and why your service is the best fit for them specifically.
• Explainer videos. In which you could show any innovations that you may have in your business and help your audience to learn about your products even more, in an interactive and engaging way. 
• ‘Thank you’ videos. A special way to interact with your paying customers by thanking them for their loyalty and trust, will increase the emotional connection to a whole new level, making them feel appreciated and valued. 

How to choose the platform that will help me make interactive videos? 

In the current marketing climate, there are a lot of platforms that discovered the value behind using personalized videos and are offering various ideas and packages for your business. It is important to conduct research before choosing the platform so you could enjoy the benefits of personalized interactive videos that are the most suitable for you.

In Blings we offer a platform that gives you the ability to modify your content, design, and campaign data, with real time personal control, with an option to run A/B testing and get detailed analytics will ensure that your campaign meets all your goals.

We have unique technology that allows you to implement various interactive tools and options directly into your videos, that will give you a better and deeper understanding of what your customers really need and how you could help them with that while ensuring longer viewing times and motivating your audience to further interact with your product through call-to-action buttons. All of that without extra cost for scale, frequency or distribution! So you could have unlimited opportunities for you to show your customers their videos anytime. 

If it sounds great to you (well, because it is!), you can call Blings to hear more about what we can offer to make your video marketing strategy the best it can be!