The pixel

Online Sports Betting Website, Mr.Sloty, Sees 5x Increase in Online Deposits from First Video

Book a Demo

The Setup

UK based, online sports betting website, MrSloty, was interested in using the opportunity of the World Cup to increase revenue on its site. The world-class sports betting platform looked at two segments, first-time deposits (ftd) and return betters who they could encourage to make an additional deposit.


They created a personalized and interactive video that was sent by email just moments before the World Cup kicked off and included a question about who would win a specific game and a financial incentive to place the bet before the match began.

Exceeding Expectations

The results were significantly better than they expected. In both cases, they saw a 5x increase in online deposits directly resulting from the campaign making the video ROI positive on the very first send.


increase in online deposits