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6 Simple Steps to Create a Dynamic Video | Blings.io
Yosef | Dec 3, 2024
Yosef | Dec 3, 2024
Consumers love video. In our world where TikTok, YouTube, and countless streaming services are the leading media platforms, “this could have been a video” is a frequent reaction to non-video content. Understandably, consumers also prefer the immediacy of video when they’re researching products or trying to learn about a brand.
With a seemingly endless number of brands vying for consumers’ attention, engaging them isn’t just a matter of choosing the right media format. Dynamic video is compelling when it includes features like interactivity and personalization, enabling you to deliver the tailored experiences that 71% of customers expect.
What Is A Dynamic Video, And How Does It Work?
Dynamic videos display different content elements to different viewers depending on the viewer’s behavior and customer data. Although a dynamic video can include interactive features, what makes it dynamic is that it changes automatically based on the data it can analyze, not just the viewer’s choices.
One of the most frequent and effective implementations of dynamic video is personalization. Videos can be customized with text, embedded images, audio, and narrative directions shaped by their preferences, purchase history, and more.
Why You Should Get Started With Dynamic Video
Here are the key ways interactive features and personalization amplify the effectiveness of video:
Increased conversion rates: Interactive videos are known to increase conversion rates by as much as 70%, and many brands achieve this by integrating elements of the buying experience directly into the video.
Longer viewing times:Personalization and interactivity keep viewers watching for longer. Therefore, users are more likely to retain your messaging, and developing more detailed content for leads nearing the bottom of your sales funnel is easier.
Better customer experiences: Personalized interactions build trust between brands and customers and make them feel special, meaning users can come away from each interaction and touchpoint feeling like your brand cares about them.
4 Ways to Use Dynamic Video
What does the deployment of dynamic video actually look like in practice? Here are a few use cases to give you a better idea.
1. Loyalty Programs
Providing rewards through a loyalty program is a great way to turn satisfied customers into enthusiastic advocates for your brand. Dynamic video can be used to generate unique perks like new product previews, points and offers, or personalized recommendations to encourage future purchases.
When you’re selling a solution with lots of features or a steep learning curve, starting the user experience off on the right foot is key to long-term satisfaction. Dynamic videos can help you convert visitors into engaged users and seamlessly carry them through the onboarding process. For example, you can add interactive features and personalized content to dynamic videos to hold users’ attention and ensure the most important information sinks in.
3. Customer Retention
Dynamic video is the perfect vehicle for personalized coupons and special offers that drive repeat business. When you have an existing customer relationship, you can use real-time data to identify their most-wanted products and tailor your offers to their specific preferences. The engaging qualities of dynamic video give these high-value offers the best chance of being seen.
4. Customer Engagement
Interactive features and personalization provide endless potential for creative marketers to come up with unique videos that enrich the customer experience. Features and content can be designed for specific audience segments before personalization is added, ensuring that the customer’s needs are being addressed at all levels.
6 Simple Steps to Create a Dynamic Video
1. Plan Your Short- and Long-Term Goals
Clear goals help you determine what to prioritize and which KPIs will be the most relevant for measuring your success. Without them, content ends up unfocused, often trying to do many things at once and doing none of them particularly well.
Improving satisfaction through enhanced onboarding and education.
Any goal that fits in with your overall marketing strategy and business objectives can be a valid one. You could even be more precise and pinpoint specific customer engagement metrics like ROI or conversion rate.
2. Conduct Target Audience Research
With your goals set, you can determine your target audiences and what needs, interests, and pain points motivate their purchasing decisions. Learning as much as you can about your potential customers will allow you to choose the titles, themes, and interactive elements that will appeal to them the most in the dynamic video.
Many critical elements of your content strategy depend on the tastes and preferences of your target audience. For example, food brand Nutter Butter may be winning over a new generation of cookie fans with its (slightly crazy) TikTok videos, but that kind of approach might not be ideal for something like an enterprise-level B2B solution or a medical technology company.
Comprehensive research will help you gather a ton of critical data that you can use to point you toward the right content and the best channels to deliver it. After all, the way users discover your brand (e.g., via the website, social media, or physical location) also depends on your target audience’s tendencies. With these insights, you can prioritize channel sales and distribute the dynamic video via email, SMS, and more.
3. Choose or Create a Template
Look for a video software solution that provides ready-made templates, so there’s no need to build the entire video from scratch. For example, some solutions offer you the option to use a pre-made template or create your own based on the format and aesthetics preferred by your target audience. Access to a deep library of customizable, use-case-based templates suited to your market and business goals can greatly accelerate the content creation cycle, enabling you to use marketing content you already have and turn it into evergreen, dynamic videos.
The interactive and personalized elements are what make a video dynamic, so this planning step is critical. You’ll need to map out the specific features and personalizations you want to include and use a video software solution to make it happen.
Interactive elements can include buttons, chatbots, story branching options, and other engaging features. Thanks to innovative technology developed by video creation software solutions like Blings, editable forms are now possible as well.
You can also consider both direct and indirect personalization. Video software that facilitates automated CRM integrations means your video is connected to real-time data, enabling personalization to update on the fly for the viewer. Consider your personalization strategy at every stage in the customer lifecycle so you always deliver the right tailored messaging at the right time.
Dynamic video is only as good as the data underlying its customizations. Your CRM system may be an obvious first choice for a source of customer data, but it’s important to ensure that the data is clean, up-to-date, and relevant before you start building content around it.
Look for possible data silos, such as website and app analytics, and make sure they’re integrated with your main data sources. Suppose you’re unsure whether your current data is reliable. In that case, it may be time to consider different data collection methods or reach out directly to customers with surveys and requests for feedback.
6. Choose a Video Software Solution
Creating personalized, interactive videos at scale can be difficult and expensive without a video software solution. Choosing the right solution is challenging, too, but it’s essential to make a well-researched decision that fits your business goals and strategic vision.
For example, Blings is an enterprise-focused solution suitable for enterprise scalability requirements—you can send out 100 million videos in a millisecond if needed. Through deep segmentation and huge volumes of user data, no two people will receive the same video. Plus, Blings is totally secure as it is never exposed to personal data, and all the data flows from your servers to the end user’s device.
Dynamic Video Builds Solid Customer Relationships
Adding dynamic elements like interactivity and personalization to your video content can boost your engagement and conversion rates significantly, and it doesn’t have to be expensive or time-consuming. By following these simple guidelines and utilizing the right video software solution, you can create videos that will totally captivate your customers.
One great way to streamline dynamic video creation is with a platform like Blings that can leverage real-time data and AI to generate personalized, interactive content at scale—turning mass marketing into one-on-one interactions. Showcasing dynamic video content that demonstrates an understanding and proactive approach to solving customers’ problems will keep them coming back as their go-to trusted brand.
Want to see Blings’ dynamic video creation in action? Book a meeting with our team for a test-drive.
