Inspiration Library

Get Inspired by Popular Use Cases that Match your CRM Journeys

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Order Replenishment Reminders

Sending creative reorder reminders through personalized video messages
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Sending creative reorder reminders through personalized video messages
Order Replenishment Reminders
Who A major fast-food chain
Industry Quick Service Restaurants
Channel App, Email, SMS

Use Case

Personalized videos gently reminded customers to reorder their favorite meals, tapping into their past order history and offering small incentives for placing an order sooner rather than later.

Outcome

Brands kept their customers engaged by sending timely, personalized reorder suggestions, creating a seamless experience that encouraged regular repeat business and sustained engagement.

Tags
Engagement Reorder Retention
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Food Aggregators Conversion

Encouraging direct orders with exclusive video offers for aggregator users
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Encouraging direct orders with exclusive video offers for aggregator users
Food Aggregators Conversion
Who A QSR heavily reliant on delivery
Industry Quick Service Restaurants
Channel App, Email, SMS

Use Case

Personalized video messages offered customers special deals if they ordered directly from the brand’s app instead of through third-party delivery services, emphasizing app-only rewards and savings.

Outcome

Brands successfully converted aggregator users to direct orders, lowering commission fees while improving customer loyalty through exclusive offers and a smoother ordering experience.

Tags
Aggregators Conversion Direct Orders
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Subscription-Based Programs

Introducing subscription-based meal plans with personalized video pitches
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Introducing subscription-based meal plans with personalized video pitches
Subscription-Based Programs
Who A fast-growing global QSR chain
Industry Quick Service Restaurants
Channel App, Email, SMS

Use Case

Personalized videos introduced customers to meal subscription programs, offering benefits like unlimited coffee or daily meal deals, with the promise of savings and convenience.

Outcome

Subscription programs offered through personalized videos helped brands secure recurring revenue, with customers enjoying the simplicity of meal plans that guaranteed convenience and value for frequent dining.

Tags
Loyalty Recurring Revenue Subscription Program
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Customer Feedback and Surveys

Collecting feedback through personalized video surveys after orders
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Collecting feedback through personalized video surveys after orders
Customer Feedback and Surveys
Who A major global fast-food chain
Industry Quick Service Restaurants
Channel Email, SMS

Use Case

Personalized videos invited customers to share their feedback after an order, offering a quick and interactive way to participate in surveys and improve their future experiences with the brand.

Outcome

Brands used the personalized feedback videos to improve their service based on customer input, turning insights into actionable improvements that boosted satisfaction and long-term customer loyalty.

Tags
Customer Feedback Customer Satisfaction Surveys
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Customer Support and FAQs

Reducing customer support calls with personalized, on-demand video solutions
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Reducing customer support calls with personalized, on-demand video solutions
Customer Support and FAQs
Who A top insurance company
Industry Insurance
Channel App, Email, SMS

Use Case

Instead of relying solely on call centers, personalized video FAQs address common customer queries such as claims, billing, and policy adjustments. Videos are tailored to individual policyholders, making it easy to resolve issues without human intervention.

Outcome

When customers are empowered to resolve their inquiries through personalized, easy-to-follow videos, insurers experience a reduction in call center volume and an improvement in overall customer satisfaction. This leads to cost savings and more efficient service operations.

Tags
Customer Support FAQs Operational Efficiency
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Store-Specific Promotions

Highlighting store-specific events and deals via personalized video offers
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Highlighting store-specific events and deals via personalized video offers
Store-Specific Promotions
Who A global fast-food franchise
Industry Quick Service Restaurants
Channel Email, SMS

Use Case

Personalized videos invited customers to take advantage of special promotions at their local store, whether it was a grand reopening or an exclusive anniversary offer tailored to their preferences.

Outcome

Brands were able to drive local traffic and boost sales by connecting with customers through personalized, localized promotions, turning events into high-traffic opportunities.

Tags
Foot Traffic Local Engagement Store Promotions
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Mobile App Engagement

Promoting app downloads with personalized video tours of app features
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Promoting app downloads with personalized video tours of app features
Mobile App Engagement
Who A leading global fast-food chain
Industry Quick Service Restaurants
Channel App, Email, SMS

Use Case

Personalized videos showcased the benefits of using the brand’s mobile app, highlighting features like app-only deals, loyalty points tracking, and easy reordering, enticing customers to download.

Outcome

By offering a visually compelling tour of the app’s features, brands saw a boost in downloads and higher engagement from app users, who enjoyed the convenience of exclusive offers and seamless ordering.

Tags
Downloads Engagement Mobile App
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Policy Cancellation

Reducing policy cancellations with personalized retention offers
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Reducing policy cancellations with personalized retention offers
Policy Cancellation
Who A major home insurance company
Industry Insurance
Channel App, Email, SMS

Use Case

When a customer indicates they might cancel their policy, personalized retention videos offer tailored incentives to reconsider, including discounts, additional coverage options, or exclusive benefits. The goal is to address the customer’s concerns and provide compelling reasons to remain with the insurer.

Outcome

When customers receive a personalized incentive to stay, many reconsider, leading to fewer cancellations and higher retention. Offering meaningful, customized retention offers helps insurers keep valued customers for longer periods, reducing churn.

Tags
Personalization Policy Cancellation Retention
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Risk Mitigation Education

Educating policyholders on risk mitigation through personalized video content
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Educating policyholders on risk mitigation through personalized video content
Risk Mitigation Education
Who A global health insurance provider
Industry Insurance
Channel App, Email

Use Case

Insurers help policyholders reduce risks by delivering personalized video content tailored to their coverage type. Videos offer guidance on preventative measures, whether it’s home maintenance tips, auto safety, or health risk assessments.

Outcome

By educating customers on how to mitigate risks, insurers can lower claim rates, leading to cost savings. Additionally, customers who receive this proactive support are more loyal and less likely to switch providers.

Tags
Education Loyalty Risk Mitigation
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Annual Policy Review

Simplifying annual policy reviews with personalized video breakdowns
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Simplifying annual policy reviews with personalized video breakdowns
Annual Policy Review
Who A leading auto insurance provider
Industry Insurance
Channel App, Email, SMS

Use Case

Insurers deliver personalized videos to each policyholder, summarizing their current coverage and suggesting any necessary adjustments based on recent changes in their circumstances. The videos offer clear options for increasing or changing coverage, helping policyholders stay protected and ensuring that their coverage evolves with their needs.

Outcome

Customers appreciate receiving an annual review in an easy-to-digest format, leading to a better understanding of their policy and increased likelihood of making necessary adjustments. This ensures that policies remain relevant, enhancing retention and customer satisfaction.

Tags
Personalization Policy Review Retention
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Loyalty Program Enrollment

Introducing personalized loyalty video invites for new members
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Introducing personalized loyalty video invites for new members
Loyalty Program Enrollment
Who An international burger chain
Industry Quick Service Restaurants
Channel App, Email, SMS

Use Case

Personalized videos invited customers to join an exclusive loyalty club, offering them the chance to earn points for their favorite meals, redeem exciting rewards, and enjoy members-only perks.

Outcome

By spotlighting the benefits of loyalty in a dynamic and visually engaging way, brands found it easier to convert casual diners into dedicated members, boosting retention and lifetime value.

Tags
Customer Engagement Loyalty Program Sign-Ups
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Pre-Order for Event Days

Boosting pre-orders for big events with personalized video promotions
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Boosting pre-orders for big events with personalized video promotions
Pre-Order for Event Days
Who A major global QSR brand
Industry Quick Service Restaurants
Channel Email, SMS

Use Case

Personalized videos encouraged customers to pre-order meals for major events, offering tailored discounts on party platters and event-specific bundles for busy occasions like the Super Bowl.

Outcome

By promoting pre-orders for event days, brands ensured smoother operations during peak times while driving sales and making customers feel well-prepared for their special occasions.

Tags
Event Days Pre-Order Sales
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