8 Video Marketing Trends to Adopt in 2025 | Blings.io
Eyal Katz | Dec 12, 2024
Eyal Katz | Dec 12, 2024
Customers’ attention is dragged in a hundred different directions. So, it’s no surprise that marketers can’t expect to capture their audience’s interest with a quote from a George Orwell book. Today, high customer engagement requires quick, visually appealing, and dynamic content.
It is revealing that short-for video is the most-leveraged media format for modern marketers—video just works. However, no matter how far ahead you are with video marketing or the size of your budget, it’s unlikely you will stand out if you can’t adapt to trends creatively and quickly.
Throughout 2025, it’s worth considering what video marketing trends you can leave behind and what formats and tools you should embrace with both hands (before your competitors do).
Why Video Marketing is Always Trending
There’s a reason why YouTube is the second most used social media platform in the world: video is highly versatile and readily available. Whether you want to watch the news, learn how to cut a pineapple, or simply be entertained (PewDiePie is the most searched YouTube term in the US, followed by ASMR)—you will find a video for it. Marketers and users alike can benefit from this ultra-popular medium.
Increased Engagement and Retention
Viewers retain 95% of a message when presented in video form, compared to just 10% when reading text. Static visuals can only entertain your audience for so long. With video, however, you can immerse your audience in a story, getting them excited for what’s coming next. As a result, information is more engaging and easier to remember.
Time Efficiency
73% of consumers prefer to watch a short-form video to learn about a product or service. Video enables marketers to showcase their products in incredible detail yet in a much more digestible format. Conveying complex information in an easy, effective format saves time for your marketing team and optimizes conversions.
Emotional Connections
Videos excel at creating emotional connections through compelling storytelling, striking visuals, and sound. This combination drives deeper customer engagement, forging a stronger bond between the viewer and the content, ultimately elevating the overall experience.
Google updates like AI Overviews and Circle to Search are changing the SEO game as we know it. To ensure you continue performing well in search engine results pages (SERPs), it’s worth reassessing your current strategy and exploring additional steps.
One effective way to boost your search results performance is by adding video content to your blogs and landing pages. However, you’ll need to be careful that your video strategy positively impacts SEO efforts. For example, Blings patented MP5 videos are the only videos that can appear in search results. Blings optimizes HTML elements, such as text, images, and SVGs, so search engines can read and rank them, benefitting SERPs and driving more traffic to your website.
2. Videos in Emails
Subscription emails typically have one of three final destinations: ‘mark as read,’ ‘deleted,’ or ‘report as junk.’ Email is still a viable marketing channel, but with internet users sending and receiving 347.3 billion emails daily, getting seen is no easy feat.
One way to revamp your email strategy is to embed personalized videos in your emails. Before your audience knows it, they will hit the play button faster than they hit ‘delete email.’ To enhance engagement, design your videos with theemail customer journey in mind. An introductory video about your brand can help build trust with new subscribers. For long-standing customers, consider product deep dives, exclusive previews, or behind-the-scenes footage.
Look for an automated solution, like Blings, that lets you create and embed lightweight videos with no loading time for the best user experience. Light formats also mean you can share them at scale without compromising quality.
There’s nothing quite as raw and humanizing as going live on a social media platform. Live videos have become the go-to format for real-time, genuine interactions between brands and their audiences. In these videos, a brand advocate can chat about a specific product feature, an exciting launch, or even the latest celeb trend (as long as it is linked to your product).
Consider doingproduct demos, tutorials, or behind-the-scenes where you introduce your brand. You can also ask influencers to go live from your company’s profile so you can tap into their audience and increase views (this tactic may be beneficial if you’re just starting with live videos and need to build up engagement quickly). Promote your live video in advance via social media to maximize views on the day.
4. Loyalty Program Videos
Loyalty programs are designed to build community and trust and encourage repeat purchases. But what if you could make your loyalty program even more efficient by adding a more personal touch?
You can use personalized videos to take users through to the points they unlocked, a new loyalty challenge, or even just celebrate their journey with your brand (think Spotify Wrapped) by sharing milestones and critical touchpoints. You can send these videos via email or embed them in your app or website. Here is an example of how McDonald’s has made it happen with Blings:
From content strategy to hiring actors, video production can come with a hefty price tag and strain your resources. However, there are ways to ease the load.
In the age of AI-everything (including AI influencers with millions of followers), why not get AI to host your videos? Tools like HourOne, HeyGen, or Synthesia enable you to tailor your AI presenter to look a certain way, speak any language you want, or even use a specific tone of voice.
6. Personalized Video
Starbucks may have popularised the personalization trend in 2012 with its now-famous “name-on-a-cup” strategy. However, a name scribbled on a Frappuccino isn’t quite enough to make your customers feel special nowadays.
Leveraging video marketing, you can tailor your messaging to each user’s personal information, behavior, and interests. Consider all the customer data stored in your CRM system: customers’ names, locations, birthdays, preferred language, or browsing history. Choose a video software solution like Blings that connects to your CRM so you can input any of this data automatically into your videos.
Blings’ hyper-personalized videos are lightweight, so you can share them across any digital channel or embed them on a unique landing page. Create or choose a template and add comprehensive personalization features, such as the user’s name, previous purchases, live countdowns, and more.
7. User-Generated Content (UGC)
UGC content is any content produced and shared by users rather than brands or professional content creators. With the quest for honest, unfiltered opinions, user-generated videos (UGV) will take center stage in 2025 and beyond.
To nail these videos, build a community of users who love your product and use social media actively. They don’t need to be professional video producers or presenters—the essence of UGV is to get unedited reviews from your best brand advocates to build trust with your new audience. Leverage social listening tools to monitor UGVs and like, comment on, or share them to encourage further engagement.
Even more effective than getting customers to watch a video is getting them to interact with it. Personalized interactive videos can include features like buttons, quizzes, and forms (which Blings pioneered!) that encourage users to take action. Users like to feel in control, so letting them shape their journey during a video can supercharge engagement and conversions.
Consider the interactivity features that best support your marketing goals. For instance, quizzes can educate new subscribers, while personalized CTA buttons can drive existing customers to explore a new offer. Gamification elements like point systems or rewards can incentivize users to stay engaged longer.
Choose a video tool that enables A/B testing of any video element, including text, images, buttons, and even the order of each scene. This feature gives you much more flexibility to mix and match elements until you find the best combinations.
2025 is the Year to Keep it Reel
Marketing is increasingly about building genuine, meaningful connections. In 2025, aim to be laser-focused on your users: personalize all communications, keep your content relevant to them, and leverage video formats to convey your message effectively. Importantly, choose video tools that allow for hyper customization without compromising efficiency.
Blings enables you to create personalized and interactive videos so you can tell your story to each end user in a unique way. Most importantly, you can do it at scale across all your audience segments to engage customers, increase conversions, and boost ROI. With patented MP5 technology, Blings reduces video file sizes to under 100Kb, so you can embed and share videos across any channel while ensuring high loading speeds. Real-time performance analytics let you measure results and adjust campaigns to maximize performance.
