UK based, online sports betting website, MrSloty, was interested in using the opportunity of the World Cup to increase revenue on its site. The world-class sports betting platform looked at two segments, first-time deposits (ftd) and return betters who they could encourage to make an additional deposit.
They created a personalized and interactive video that was sent by email just moments before the World Cup kicked off and included a question about who would win a specific game and a financial incentive to place the bet before the match began.