How MP5 Video Revolutionized Early Check-In and Upselling at Fattal Hotels

Fattal Hotels identified the check-in process as occasionally causing extended waiting times, which detracted from the overall guest experience. Additionally, they acknowledged that their presentation of additional services was not being optimized for upselling.

Blings collaborated with Fattal Hotels to instill a new dimension to the check-in process. Instead of sending out two early check-in messages 24 and 48 hours prior to arrival, a third message was introduced 72 hours before the check-in date. This additional message was coupled with a personalized Blings video. The objective was to enhance guest experience from the outset, by not only facilitating an efficient check-in process but also effectively showcasing additional services.

Testing was conducted using an A/B methodology. A control group received the early check-in link 72 hours before arrival without the Blings video. The performance of this group was benchmarked against those who received the link along with a Blings video.

The integration of Blings MP5 Video Technology into the check-in process had a resounding impact. While 50% of guests in the control group completed early check-in, the introduction of the Blings video escalated this figure to 59.79% – a striking 20% increase. Additionally, guests viewed the Blings video an average of three times, indicating a high level of engagement.