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Home Case Studies Conversion How GAN Enhanced Player Engagement and Betting Activity with Blings’ Interactive Video Technology

How GAN Enhanced Player Engagement and Betting Activity with Blings’ Interactive Video Technology

"Partnering with Blings has been a game-changer for us at GAN. The ‘Pick a Card’ campaign using their interactive video technology drove significantly higher engagement compared to textual campaigns and up to 3 times the betting amounts. The results from our A/B test exceeded our expectations, proving the clear immense value of gamified video content in our marketing strategy."

Ton van Kleef, Vice President, Marketing at GAN

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Conversion
Engagement
Online Betting

Background

GAN is a leading player in the gaming industry, specializing in advanced gaming solutions that enhance player engagement and maximize revenue. To boost player interaction and betting activity, GAN partnered with Blings.io to leverage innovative video technology in their marketing campaigns.

Challenges

GAN aimed to increase player engagement and betting activity. Traditional email marketing methods were yielding subpar results, prompting the need for a more interactive and engaging approach to drive player activity.

Solution

Blings.io created a dynamic, interactive video in the form of a “Pick a Card” campaign. The video featured a gamified experience where players could “Pick a Card” to reveal betting options, generating more emotional involvement and engagement.

To evaluate its effectiveness, GAN conducted an A/B test:

  • Group A (Video Embedded): Received emails containing the Blings video. 
  •  Group B (No Video): Received standard emails without video content.

Both groups consisted of a similar mixed player tier group to ensure fairness in comparison.

gan ab test

Results

The campaign delivered outstanding results, significantly exceeding GAN’s initial expectations:  

Total Stake Amount:
The video campaign generated nearly 3 times more in total stake amount compared to the non-video campaign.

Click-Through Rates:  

  •   Overall Average: The video campaign achieved 2X higher click-through rates compared to the non-video campaign. 
  •  Lower Tiers: The video campaign had an impressive 8X higher click-through rates among lower-tier players.

Player Engagement:

  The video campaign engaged 2.9X more players to make a deposit compared to the non-video campaign.


click through rates v3 100 1

gan player engagement

Conclusion

The “Pick a Card” campaign demonstrated the effectiveness of incorporating Blings.io’s interactive video technology into GAN’s marketing strategy. The substantial improvements in total stake amounts and click-through rates highlight the power of dynamic, engaging content in driving player interaction and increasing revenue.