How Coolbet Boosted Their First-Time Deposit Conversion by 3.66X with a Personalized ‘Welcome’ Video

Background

Coolbet is a popular online betting platform offering a wide range of games, including poker, casino games, and sports betting. As part of their growth strategy, Coolbet aimed to increase the conversion rate from registration to first deposit, ensuring that new users not only subscribed to the site but became active participants in the betting community.

Challenges

Coolbet faced the challenge of moving new sign-ups through the registration process and getting them to make their first deposit. While the site had a steady stream of new users, many failed to follow through and complete the onboarding process, leading to lower conversion rates. Coolbet needed a more effective way to engage these users and encourage them to make that initial deposit, solidifying their commitment to the platform.

Solution

Coolbet implemented a personalized video strategy as part of the Welcome flow for new registrants. The video aimed to introduce users to the platform, highlight key features of different games (poker, casino, sports betting), and encourage them to make their first deposit. The video was delivered via email, timed to land shortly after a new user completed registration. To evaluate the dynamic video efficiency vs. a regular email, Coolbet conducted an A/B test – send one email with a personalized engaging GIF linked to a personalized video and another regular email with a link directly to the game.

The goals of the video campaign were:

Drive first-time deposits (FTD): Encourage players to complete their registration and fund their accounts by:
- Increased user engagement: Provide an engaging and personal introduction to the Coolbet platform, that will encourage more players to click through, and also feel comfortable and excited to begin playing.

Results

The email containing the personalized Welcome video campaign delivered solid results across several key metrics in comparison to the email without the video:

First-Time Deposit Conversion: Players who watched the personalized video were 3.66 times more likely to make their first deposit compared to those who received a regular email.
Email Opens: The engaging and personalized GIF in the body of the email contributed to +35.7% more email opens.
Click-Through Rate (CTA): The campaign achieved a 3.18X increased click-through rate on the email’s call-to-action, showing strong user interest in taking the next step after seeing the GIF.

Conclusion

Coolbet’s personalized video campaign with Blings proved, using an A/B test, to be a highly effective tool in increasing user engagement and driving first-time deposits. By delivering a targeted, engaging video to new registrants, Coolbet was able to boost conversion rates and set users on a path toward becoming active players. With impressive email engagement metrics and a solid impact on actual betting activity, Coolbet has set the stage for continuing to use video as a central part of their CRM strategy moving forward.