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Why Are Corporate Videos Important To Your Business?
Yosef | Mar 21, 2023
Yosef | Mar 21, 2023
Every business can craft videos, but crafting videos with a meaningful purpose is what makes the difference between products/services that sell and those that fail.
Corporate videos, in particular, have emerged as a valuable tool for businesses looking to effectively communicate their brand message, promote their products or services, and engage with their target audience.
By leveraging the power of visual storytelling, businesses can showcase their unique value proposition and establish a meaningful connection with their customers.
If you’d like to learn more about corporate videos and how exactly these can help your business, take a look below.
Corporate Videos: Explained
Back in the day, corporate videos were just a conference novelty. But, nowadays, these videos have become an essential element of modern marketing strategies. Corporate videos serve as a powerful tool to attract and guide potential customers through the sales funnel.
By showcasing your brand and communicating its unique value proposition in a dynamic and easily understandable format, corporate videos help establish your company’s identity and boost brand awareness.
In today’s digital state of affairs, failing to incorporate video in your marketing approach can leave a significant void that can be harmful to your business.
Larger businesses were quick to adopt video marketing. This happened around 2010. But, it wasn’t until four years later that smaller businesses with more limited budgets were able to join the trend.
In 2023, this marketing format became ‘accessible’ to almost all businesses out there due to the rising popularity of short format video content and social platforms such as TikTok, Snapchat, Instagram, and so on.
Why Are Corporate Videos Important?
Taking advantage of video marketing can provide a streamlined approach for your company to increase brand awareness, traffic, and conversions.
Crafting corporate videos provides a unique opportunity to target specific clients and customers, unlike traditional advertising methods. The data and analytics provided by video marketing are golden to businesses and play a direct role in boosting quarterly or yearly KPIs.
With the emergence of video-focused social media platforms such as TikTok, Instagram Reels, and LinkedIn stories, it is obvious that videos are one of the most engaging content types available.
That’s why Investing in corporate videos can help your company stay competitive in its respective markets. These videos can form the backbone of a company’s growth strategy by effectively communicating its brand story and promoting new product launches.
Also, building trust with your target demographic is crucial, and corporate videos can establish your business as an industry leader. Remember, by integrating videos into multiple marketing channels, such as website pages, newsletters, and social media, your company can maintain a consistent and cohesive marketing campaign.
How Effective Are Corporate Videos?
If you want to expand your audience reach, it is recommended that you include diverse content in your corporate video that is relevant to your business.
Video content has become a top-notch source for consumers, who are more likely to purchase products or services that have video presentations. Keep in mind that effective communication is crucial for any video, and providing comprehensive information to your audience through the video can be the key to success.
After all, with the fierce ongoing competition today, many businesses have recognized the importance of incorporating videos into their marketing strategy. Yours should be no different.
Corporate Videos In Terms Of Marketing
Corporate videos are predominantly designed and crafted for marketing purposes, with the intention of generating demand and ultimately stimulating sales and revenue.
However, advancements in modern technology have presented a unique challenge. Modern consumers are highly engaged in various activities online, such as browsing the web and streaming television, making it increasingly difficult for businesses to capture their attention.
Consequently, marketing experts and enthusiasts aim to create content that stands out. Corporate videos have evolved to incorporate intelligent and sophisticated messaging that aligns with the product or industry, enhancing their effectiveness in engaging with audiences.
Why Video Is The Future Of Your Brand
Making a great first impression with potential clients or customers is essential to your business’s success.
Video content is the future of marketing. Why, well, it offers a versatile platform to showcase your business’s human side or introduce new products.
Corporate videos are especially effective in three ways:
Providing insight into your business’s values and unique selling points;
Encouraging viewers to visit your website and engage with your products;
Driving up profits.
The shareability of video content is also a significant contributor to its effectiveness. By creating engaging and unique videos, you increase the likelihood of viewers sharing your content with others.
This shareability trait can have a huge impact on your business’s growth, improving KPIs such as sales conversions and online traffic.
Video content has the potential to affect every aspect of your marketing campaign, from in-person presentations to SEO, social media, and exhibition booths. By using video, you can create a strong visual impact that draws in your target audience from the very beginning.
On top of that, just remember that socials such as TikTok and Instagram Reels are only going to get bigger. And, that the demographic dominant there is the future global consumer force.
Video And Brand Awareness: Connection Explained
Having a corporate video strategy at your disposal provides a firm base for building and refining your general marketing strategy.
To maximize its impact, many successful businesses follow the 80/20 rule, where they spend 80% of their marketing budget and effort on promoting the video across all platforms, such as the company website, social media, and email campaigns.
Since a majority of people consume content on their mobile devices, it’s crucial to optimize your video for mobile viewing. In 2022, video content hit 80% of mobile data traffic, making it an essential element of your marketing strategy.
That is why incorporating videos into your online presence helps optimize your profiles and website, which in turn enables search engines and social media algorithms to push your content to a larger audience.
The Most Popular Video Platforms For Brands
Now that you are aware of how powerful video social platforms can be if you manage to produce quality brand videos, let’s walk you through the most popular platforms of this kind out there:
Instagram
TikTok
Facebook Watch
Snapchat
YouTube
Vimeo
Twitter
Periscope
Pinterest
Consider establishing your business presence on some of the platforms listed above. These have huge user bases and many companies have already established their brands there.
Final Words
Do not forget that both short-form and long-form videos can be powerful tools for your brand to spread its message, reach new audiences, and ultimately drive sales. But, you have to know how and what you need to film to make this happen.
Nonetheless, it would be smart to incorporate video content into your marketing campaigns. That is the only way to stay ahead of your rivals. Connect on a deeper level through video content and you can expect great results in return.
