Utilizing the power of brand awareness is crucial for expanding your audience and sales. And personalized video content can help you do this! Let’s look at eight ways to use personalized videos to boost brand awareness.
Brand awareness is an essential part of any marketing strategy. It comes down to how well your target audience recalls your brand’s ideology, messaging, and presence after seeing your marketing campaigns. But how do you stand out from a million other brands?
The best way to boost brand awareness is through captivating content that encourages interactions – personalized videos.
Video offers numerous options to generate high-quality, innovative content – it allows your company to communicate with existing and future customers in unique ways that bring value to your brand. Learn how to create compelling brand awareness video and boost your brand marketing.
What Is Brand Awareness?
Brand awareness is a marketing term that describes how well people are familiar with your company and its products or services. The more consumers recognize your brand, the higher your brand awareness.
However, it is essential to note that brand awareness differs from brand recognition. Recognition can occur when consumers recognize your brand only based on its colors or logo. To reach that point, customers must first be aware that your brand exists! Brand awareness extends beyond mere call-and-repeat. It addresses the feelings and ideas that people associate with your brand.
Why Brand Awareness Is Important?
Creating an effective brand awareness strategy is essential for helping your company’s growth and establishing client trust. The more trust your target audience has in your brand, the more likely you will turn them into paying customers.
And when it comes to fostering customer loyalty, video marketing is essential.
It increases the likelihood that consumers will remember your branding and important messaging. More precisely, viewers retain 95% of the information when watching a video, compared to just 10% when reading text.
Creating trust with your target audience is highly linked to increased brand awareness. And the best way to achieve both goals is to use video to showcase your team and offer.
Benefits of Using Personalized Videos to Boost Brand Awareness
In the current marketing world, video is a powerful asset. Here are a few of the most important reasons to use personalized video to boost your brand marketing:
Engage Audience
Keeping your audience interested is critical regardless of what you sell. Brand awareness video content helps you capture and hold viewers’ attention. Using customized and interactive videos ensures that your messages are delivered clearly and concisely, retaining your audience’s interest.
Tell Story
Viewers are more likely to remember creative and personalized video content than text and images. Videos enable you to connect with the audience by showing and telling who you are and what your business stands for. A proper video marketing brand awareness strategy lets you tell the story behind your company and position it in your customers’ minds.
Build Trust
Videos can act as a link between your target audience and your products or services. With modern video platforms like Blings, you can create highly personalized videos with relevant customer data. You increase customer satisfaction, build buyer trust and ultimately increase brand awareness.
Boost SEO
Video ranks higher than any other content in online searches, accounting for 62% of all Google searches! Your video can reach a larger audience than any article could ever. With Blings, you can develop stunning interactive videos that will reach more viewers, bring them to your website and keep them engaged with your brand.
8 Creative Video Ideas To Increase Brand Awareness
You can go in many different directions with brand awareness videos depending on your business and target audience. Here, we share eight creative video ideas to boost your brand marketing:
Interactive Product or Service Videos
You’ll have a much higher chance of reaching new customers if you demonstrate your product or service. Therefore, creating an interactive and personalized video to showcase your product is one of the best ways to use video marketing to promote your brand and increase sales. It can help you create a memorable impression on your audience and ensure a positive impact.
AutoLeadStar (ALS), a platform for auto dealerships, uses Blings personalized videos to provide clients with the details about their desired cars. They also ensured that prospects could contact the dealer directly from within the video by incorporating a form as one of the video elements. This improved ALS’s customer experience and helped foster a good brand image among its target audience.
Behind The Scenes
Give your viewers an insight into your company’s culture. Introduce your team and allow them to share their experiences and show the human side of your brand. These videos are the perfect opportunity to highlight the unique qualities of your business and provide viewers with a look at the side of your brand they wouldn’t usually have access to.
Behind-the-scenes videos are especially powerful when you invite industry professionals or influencers. Stories from offices, corporate parties, or regular office hours also work well for these videos. Through this kind of video story, the audience develops a stronger bond with the organization and better understands your product and processes.
Video Blog (Vlog)
Vlogs combine video and blogging. It has a conversational tone and is different from what we expect from a corporate organization. However, many businesses have successfully used vlogs to improve their brand awareness. The benefit of vlogs is that they can transmit the same amount of information as blogs while doing a better job of holding viewers’ attention.
Vlogs allow you to be highly creative while reaching out to an audience. Choose a question that your target audience has and provide answers through video. This way, you can create vlogs about numerous topics related to your industry and draw in many potential customers. Use vlogs to offer updates and solutions or even document your company’s day-to-day activities.
Explainer Video
An explainer video helps consumers to understand your product or service better. They are typically 1-2 minutes long and convey the main points of your offer while encouraging viewers to learn more about it. When developing an explainer video, it’s always a good idea to create it in the form of a story. People emotionally connect with stories, which assures that your offer will leave a lasting impression on them.
In an interactive, personalized explainer video, you can describe your product or service and your unique approach to a consumer problem. As such, you target a general audience and the prospects at the buyer journey’s consideration stage. You could even create explainer videos that include FAQs or interactive quizzes. These assist in directing customers to additional product information.
Tips and Tricks Videos
Video content is far superior to text in capturing people’s attention and expressing a message. As a result, many businesses now use “tips and tricks” videos to illustrate how their goods or services may benefit customers. These videos are highly engaging and shareable, allowing you to reach a greater audience and improve brand awareness.
Tips and tricks videos allow you to share information in an exciting way. They come at various lengths, and with Blings, you can make them short or longer with more helpful advice. Tips and tricks videos are also great for creating brand trust because it’s easier to establish subject matter knowledge when delivering solutions and guidance to your audience’s concerns.
New Product Uses
Another way to boost your brand marketing is creating videos that show new ways to use your product. This is one of the finest ways to demonstrate your brand’s value if you have a product or service that can benefit various businesses or people. You’re displaying your expertise while getting people to pay attention to your product, increasing brand awareness.
At Blings, we use our personalized video technology to stand out in crowded email inboxes and increase brand awareness. Our experts designed a video that sales development representatives (SDRs) can use to reach prospects. This interactive and personalized solution targets specific pain points our product can solve and has resulted in a whopping 63.4% open rate!
Top 10 Lists
Everyone enjoys lists! So, why not use videos in your brand awareness marketing strategy? These receive a lot of clicks because customers know they’ll get a short, educational, and amusing overview of the most fantastic products or services. So, creating “Top 10” lists is a terrific method to connect with your customers.
Get creative and showcase your top-performing products or share valuable information that is helpful to your target audience. You may use Blings to include interactive components in videos that link to your product pages. With only one video, you can raise brand awareness and maximize conversion opportunities.
Brand Story Video
Brand story video should consist of a compelling story and engaging graphics. With many brands on the market, your ideal customers may need help remembering your brand name or product features. Make an impression on them by presenting a captivating video about your brand. These videos should be brief and to the point, lasting at most a minute.
With Blings, you have so many options for expressing your creativity. You may use the platform to create brand story videos unique to each of your viewers. Add their personal information, such as names or job titles, to make an instant connection and ensure that people remember your brand and, more importantly, interact with it.
How to make a brand awareness video?
Now that we have gone over a few ideas on what your brand awareness video might look like, let’s take a look at how to create one.
To effectively boost brand awareness, you have to make personalized videos that guarantee to hold your viewers’ attention and encourage them to remember and engage with your brand.
The following are some of the essential resources you’ll need to create a top-notch, personalized brand awareness video:
Define Goals and Audience
You need to set clear goals for your video marketing strategy to see results. Identify what successful brand awareness looks like for your company, and look at the ways to achieve it. You also need to define your target audience to understand what kind of data you need to collect and how to personalize your video content for them correctly.
Collect Correct Data
You need customer data to personalize your videos accurately. For instance, you need to know a lead’s name or title to personalize messaging to them. The greater the level of personalization, the more data you will require. Also, be sure that you’re utilizing the correct data. Irrelevant or incorrect details could make your brand appear unreliable and harm your reputation.
Choose Video Platform
When deciding on a video platform, your primary goal should be to find one that integrates well with your current design methods and allows you to personalize all aspects of the video. Also, ensure that the platform functions as the extension of Adobe After Effects to simplify further the process of developing videos.
These are advantages that Blings proudly offers, allowing several businesses to create interactive, personalized videos and promote their brands.
Test and Improve
You must regularly test and enhance your videos to ensure an effective video marketing brand awareness strategy. For this reason, it is incredibly beneficial to make your videos on a platform like Blings. It allows your team to edit, update, and A/B test content even after it has been generated. This function increases the ROI and helps ensure that your videos are 100% relevant and effective.
Start Boosting Brand Awareness With Personalized Videos
Brand awareness can help you maintain your brand’s credibility and relevance in customers’ eyes. Similarly, personalization is essential for standing out from the tones of online content. Combine the two, and you have an excellent plan for maintaining a strong market position.
Now that you have a plethora of brand awareness video ideas at your disposal, it’s time to get creative!
Of course, you don’t have to do this on your own. Sign up with Blings today to boost brand awareness with interactive and personalized branded videos.
